IIP_V3_2023_BS_21_92 Digital Marketing Jurisprudence: Navigating Legal Frameworks in the Tech-Driven Ecosystem

List of Editors:

Name: Dr Sanjeev Kumar

IIP ID: IIPER1674716147

Details:

Aim & Scope:

The aim of the proposed edited book, "Digital Marketing Jurisprudence: Navigating Legal Frameworks in the Tech-Driven Ecosystem," is to provide a comprehensive exploration of the evolving landscape of digital marketing within the context of the Indian legal framework. The book delves into the intricacies of digital marketing, emphasizing the crucial role of customer data in crafting personalized experiences for consumers. It tracesn the evolution of digital marketing in India, examining the exchange of personal data between users and content providers, e-commerce platforms, and social media in the era of accelerated internet penetration and mobile technology.The scope of the book extends to the legal challenges faced by digital marketers, particularly in the realm of privacy and data protection. It analyzes existing frameworks, such as Section 43A of the Information Technology Act, 2000, and the Information Technology Rules, while anticipating the impact of the proposed Digital India Act 2023. The book underscores the potential operational costs for marketing agencies and organizations under new legislation, emphasizing the need for a strategic shift in marketing practices. Furthermore, it explores the intersection of data protection and competition law, offering a practical analytical framework to navigate the complexities associated with technology companies' market power and data-driven business models. The overarching goal is to contribute insights that inform practitioners, policymakers, and scholars on the multifaceted relationship between digital marketing, legal frameworks, and emerging challenges in the tech-driven ecosystem.

LIST OF TOPICS:

1. Introduction: The Digital Marketing Landscape
2. Data-Driven Marketing: Leveraging Customer Information
3. Cookies and User Data: The Backbone of Personalization
4. Privacy and Data Protection: Current Legal Frameworks
5. The Personal Data Protection Bill: A New Era for Data Regulation
6. The Impact of Data Privacy Laws on Marketing Operations
7. Best Practices in Data Transparency and Consent
8. Limiting Data Collection for Efficient Marketing
9. Centralized Data Management and User Access
10. Ensuring User Privacy: Compliance and Beyond
11. Competition in the Digital Age: Challenges and Dynamics
12. The Intersection of Data Protection and Competition Law
13. A Holistic Approach to Digital Ecosystem Regulation
14. Data as a Medium of Exchange: Assessing Nonmonetary Costs

Series Editors:

Dr Sanjeev Kumar, LLM (Gold Medal) Ph.D, Law, Career Point University, Hamirpur Himachal Pradesh (India), sanjeevsanjeev292@gmail.com

Dr Sushil Chauhan, MBA, Ph.D, Assistant Prof (Digital Marketing), Career Point University, Hamirpur Himachal Pradesh (India), meetsushilchauhan@gmail.com

Important dates:

Chapter/paper submission starts on: 01/12/2023
Last date for chapter/paper submission:15/01/2024
Acceptance notification: 20/01/2024
Last date for registration: 25/01/2024

Author Benefits:

Peer reviewed publication
Selected chapters will be indexed in RSquareL and other indexing platforms including Amazon, Google Books etc.
Publication of chapter in book series with ISBN/ISSN
Publishing in IIP Proceedings Digital Library with DOI
Open access mode of publication in IIP Digital Library
Optimized searching options to increase the visibility of the work to readers and other researchers which helps in citation
Unique dashboard to Author
Easy paper/chapter management system with transparency of the process including peer review
One complimentary copy per chapter
Certificate to all authors who contributed chapter(s)

Note : IIP(Imprint of Selfypage Developers pvt ltd) is an International Publisher listed in Global Register of Publishers. As per the UGC guidelines,points may be considered for API Score and also in the application process of NAAC & NBA Accreditation under the heading"Chapter Publication in an Edited Book with ISBN by International Publisher".IIP assures that Chapter publication and Editorship is done as per the UGC guidelines and ISBN can be verified at Raja Ram Mohun ISBN agency Govt.website for its authenticity. However considering points for publication is upto the committee members of respective bodies and IIP is not responsible for it.

Chapter submission procedure:

Step 1: Go to IIP website www.iipseries.org
Step 2: Register in the portal by clicking on Signup
Step 3: You can submit chapter at your dashboard or directly through IIP website after you login
Step 4: Click on submit chapter for edited book
Step 5: Select the book series title along with Book Series ID to which you wish to submit
Step 6: Upload all necessary details along with your chapter in word file format. Refer IIP Paper format at download in IIP Website

Registration fee:

30 USD for Authors from other countries
INR 2000 for Authors from India

For any queries:

Contact:+91-8861516918
Mail us: editedbook@iipseries.org