e - ISBN : 978-93-5747-635-5Publisher: Iterative International Publishers (IIP), Selfypage Developers Pvt Ltd.Volume: 3-2024
AIM & SCOPE
Management is an art of getting things done through and with the people in formally organized groups. It is an art of creating an environment in which people can perform and individuals and can co-operate towards attainment of group goals. Management Study HQ describes Management as a set of principles relating to the functions of planning, directing and controlling, and the application of these principles in harnessing physical, financial, human and informational resources efficiently and effectively to achieve organizational goals. A good management is the backbone of all successful organizations. And to assist business and non-business organizations in their quest for excellence, growth and contribution to the economy and society, Management Book Series covers research knowledge that exists in the world in various management sectors of business through peer review chapters. This book series helps company leaders and key decision-makers to have a clear, impartial, and data-driven perspective of how factors will impact the economy moving forward and to know what they should be doing in response. The content of the book is as follows.
PART 1
Chapter 1LAYOUT MERCHANDISING AND INVENTORY MANAGEMENT IN RETAIL MARKETINGhttps://www.doi.org/10.58532/V3BHMA10P1CH1
Chapter 2IMPACT OF SEARCH ENGINE OPTIMIZATION ON BRAND VISIBILITY AND BUSINESS GROWTH OF COMPANIEShttps://www.doi.org/10.58532/V3BHMA10P1CH2
Chapter 3IMPORTANCE OF VISUAL CONTENT STRATEGY IN MODERN MARKETINGhttps://www.doi.org/10.58532/V3BHMA10P1CH3
Chapter 4HARNESSING TECHNOLOGY AND ARTIFICIAL INTELLIGENCE FOR ENHANCING GUEST EXPERIENCES IN THE HOSPITALITY AND TOURISM INDUSTRYhttps://www.doi.org/10.58532/V3BHMA10P1CH4
Chapter 5FUTURE TRENDS IN HUMAN RESOURCE MANAGEMENT PRACTICES IN THE DIGITAL AGEhttps://www.doi.org/10.58532/V3BHMA10P1CH5
Chapter 6UNDERSTANDING CHANNEL PARTNER MANAGEMENT FOR REAL ESTATE BUSINESS EFFECTIVENESShttps://www.doi.org/10.58532/V3BHMA10P1CH6
Chapter 7CRUISE ON VOYAGE TOWARDS DECARBONIZATIONhttps://www.doi.org/10.58532/V3BHMA10P1CH7
Chapter 8ENHANCING TOURIST EXPERIENCES THROUGH IMMERSIVE VIRTUAL REALITY, AUGMENTED REALITY AND ARTIFICIAL INTELLIGENCE TECHNOLOGIEShttps://www.doi.org/10.58532/V3BHMA10P1CH8
PART 2
Chapter 1DIGITAL PERFORMANCE ANALYSIS OF ZOOM CAR AND METHODS TO IMPROVE ITS ONLINE ENGAGEMENT RATEhttps://www.doi.org/10.58532/V3BHMA10P2CH1
Chapter 2LEADERSHIP JOURNEYhttps://www.doi.org/10.58532/V3BHMA10P2CH2
Chapter 3A CASE STUDY ON BIG BAZAAR FAILUREhttps://www.doi.org/10.58532/V3BHMA10P2CH3
Chapter 4BREAKING BARRIERS AND BUILDING BRIDGES: A COMPREHENSIVE STUDY ON WOMEN'S EMPOWERMENT THROUGH SELF-HELP GROUPS IN JHARKHAND, INDIAhttps://www.doi.org/10.58532/V3BHMA10P2CH4
Chapter 5MANAGEMENT THOUGHTShttps://www.doi.org/10.58532/V3BHMA10P2CH5
Chapter 6DIGITAL MEDIA AND GENDER: A REVIEW OF LITERATURE REVIEWhttps://www.doi.org/10.58532/V3BHMA10P2CH6
Chapter 7TAPPING INTO THE UNSEEN: INVESTIGATING THE POTENTIAL OF THE SUBCONSCIOUS MINDhttps://www.doi.org/10.58532/V3BHMA10P2CH7
Chapter 8SPAR'S HYPERMARKET FAILURE IN INDIA: A CASE REVIEWhttps://www.doi.org/10.58532/V3BHMA10P2CH8
Chapter 9IMPACT OF DIGITAL MEDIA AMONG RURAL YOUTH IN INDIAhttps://www.doi.org/10.58532/V3BHMA10P2CH9
Chapter 10A DESCRIPTIVE STUDY ON WOMEN IN STEM AND PPM (SCIENCE, TECHNOLOGY, ENGINEERING AND MANAGEMENT & PROGRAMME AND PROJECT MANAGEMENT)https://www.doi.org/10.58532/V3BHMA10P2CH10
Chapter 11RURAL ENTREPRENEURSHIP IN INDIA: A CASE OF 2022https://www.doi.org/10.58532/V3BHMA10P2CH11
Chapter 12ASSESSMENT OF COPING STRATEGIES LEVEL AMONG PULMONARY TUBERCLOSIS PATIENTS HAVING DOTS THERAPY TREATMENT IN RAJAN BABU TUBERCULOSIS HOSPITAL, NEW DELHIhttps://www.doi.org/10.58532/V3BHMA10P2CH12
Chapter 13IS EDUCATION IMPORTANT FOR ENTREPRENEURS? https://www.doi.org/10.58532/V3BHMA10P2CH13
Chapter 14“QUANTITATIVE ANALYSIS OF PREVALENCE LEVEL OF OCCUPATIONAL HEALTH HAZARDS IN ADULTS”https://www.doi.org/10.58532/V3BHMA10P2CH14
Chapter 15“ASSESSMENT OF RISK FACTORS OF OCCUPATIONAL HAZARDS AMONG ADULTS”https://www.doi.org/10.58532/V3BHMA10P2CH15
EDITORIAL BOARD MEMBERS
Dr. Suvrashis Sarkar Associate Professor Department of Marketing Management MET Institute of PGDMMumbai, India.
Dr. Kuldeep SinghAssistant ProfessorAmity School of HospitalityAmity UniversityHaryana, India.
Mr. C B Gopinath Assistant Professor Department of Commerce & ManagementAcharya Bangalore B SchoolBangalore, Karnataka, India.
Mr. Koushik Professor
Mr. Chinmaya Kumar Sahoo Assistant Professor School of ManagementCenturion University of Technology and Management (CUTM) Bhubaneswar, Khurda, Odisha, India.
Dr. Tarun ChauhanAcademic Coordinator & Associate FacultyIGNOU Regional CentreGuest ProfessorSri Guru Gobind Singh College of Commerce Delhi University, New Delhi, India.
Dr. Chidanand G Byahatti Associate Professor & DirectorDepartment of Management and Research Centre BLDEA's, A S Patil College of Commerce (Autonomous)Vijayapur, Karnataka, India.
Dr. K. Naveen Kumar Assistant Professor Department of Commerce Villa Marie Degree College for Women Somajiguda, Hyderabad, India.
Mr. P. SubakaranEx-Managing DirectorSubakaran AssociatesTATA AIA Life InsuranceHyderabad, India.