e - ISBN : 978-93-5747-449-8Publisher: Iterative International Publishers (IIP), Selfypage Developers Pvt Ltd.Volume: 3-2024
AIM & SCOPE
Management is an art of getting things done through and with the people in formally organized groups. It is an art of creating an environment in which people can perform and individuals and can co-operate towards attainment of group goals. Management Study HQ describes Management as a set of principles relating to the functions of planning, directing and controlling, and the application of these principles in harnessing physical, financial, human and informational resources efficiently and effectively to achieve organizational goals. A good management is the backbone of all successful organizations. And to assist business and non-business organizations in their quest for excellence, growth and contribution to the economy and society, Management Book Series covers research knowledge that exists in the world in various management sectors of business through peer review chapters. This book series helps company leaders and key decision-makers to have a clear, impartial, and data-driven perspective of how factors will impact the economy moving forward and to know what they should be doing in response. The content of the book is as follows.
PART 1
Chapter 1ANALYSIS OF EFFECTIVENESS OF GREEN HRM PRACTICES IN ORGANIZATIONShttps://www.doi.org/10.58532/V3BHMA25P1CH1
Chapter 2THE MORAL MIND: DECODING THE PSYCHOLOGY OF BUSINESS ETHICShttps://www.doi.org/10.58532/V3BHMA25P1CH2
Chapter 3INFLUENCER MARKETINGhttps://www.doi.org/10.58532/V3BHMA25P1CH3
Chapter 4AI-DRIVEN CUSTOMER SEGMENTATION: UNLOCKING VALUABLE INSIGHTS FOR PRECISION MARKETINGhttps://www.doi.org/10.58532/V3BHMA25P1CH4
Chapter 5EVOLVING BUSINESS ETHICS AND CSR PRACTICES TOWARDS SUSTAINABILITY-THE FUTURE TRENDhttps://www.doi.org/10.58532/V3BHMA25P1CH5
Chapter 6EMERGING TRENDS IN FASHION MARKETING: A BIBLIOMETRIC ANALYSIShttps://www.doi.org/10.58532/V3BHMA25P1CH6
Chapter 7REVOLUTIONIZING HRM: EXPLORING THE IMPACT OF AI ON HUMAN RESOURCE MANAGEMENThttps://www.doi.org/10.58532/V3BHMA25P1CH7
Chapter 8UNLOCKING MARKETING INSIGHTS: HARNESSING DATA SCIENCE FOR STRATEGIC DIGITAL MARKETING OPTIMIZATIONhttps://www.doi.org/10.58532/V3BHMA25P1CH8
Chapter 9LEADERS COMMUNICATION SKILLS: AN EFFECTIVE TOOL FOR POSITIVE ENVIRONMENT IN THE WORKPLACEhttps://www.doi.org/10.58532/V3BHMA25P1CH9
Chapter 10NAVIGATING THE TECHNOLOGICAL FRONTIER: THE IMPACT OF EMERGING TECHNOLOGIES ON MANAGEMENThttps://www.doi.org/10.58532/V3BHMA25P1CH10
Chapter 11EVOLUTION AND SIGNIFICANCE OF CORPORATE SOCIAL RESPONSIBILITY IN MODERN BUSINESS STRATEGIEShttps://www.doi.org/10.58532/V3BHMA25P1CH11
Chapter 12"SOCIAL SPHERE REVOLUTION: AI'S IMPACT ON TRANSFORMING SOCIAL MEDIA MARKETING"https://www.doi.org/10.58532/V3BHMA25P1CH12
PART 2
Chapter 1KNOWLEDGE SHARING IN HEALTHCARE SYSTEMhttps://www.doi.org/10.58532/V3BHMA25P2CH1
Chapter 2PROBLEMS AND ISSUES OF KUDUMBASHREE UNITS IN KERALA: PROS AND CONShttps://www.doi.org/10.58532/V3BHMA25P2CH2
Chapter 3CONSUMER ENGAGEMENT THROUGH SOCIAL MEDIA MARKETING-REVIEWhttps://www.doi.org/10.58532/V3BHMA25P2CH3
EDITORIAL BOARD MEMBERS
Dr. Sampath Lingam Principal Balaji Institute of Management SciencesNarsampet, Warangal, Telangana, India.
Dr. K. Bhavani Selvi Assistant Professor Department of CommerceDRBCCC Hindu CollegePattabiram, Chennai, Tamil Nadu, India.
Dr. S. Vijay MallikrajAssociate ProfessorDepartment of Management StudiesSolamalai College of EngineeringMadurai, Tamilnadu, India.
Dr. Shubham Kakran Teaching Assistant Mittal School of BusinessLovely Professional UniversityPunjab, India.
Dr. Antonette Asumptha j Faculty Department of Management StudiesMKU College, Madurai Kamaraj University Palkalainagar, Madurai, India.
Dr. Krishna Trivedi Assistant Professor ILSASS (Institute of Language Studies and Applied Social Sciences)Anand, Gujarat, India.
Dr. R. Saroja Devi Assistant Professor
Mrs. Samriti Jangwal Assistant Professor Trinity College Jalandhar, Punjab, India.