e - ISBN : 978-93-5747-387-3Publisher: Iterative International Publishers (IIP), Selfypage Developers Pvt Ltd.Volume: 3-2024
AIM & SCOPE
Management is an art of getting things done through and with the people in formally organized groups. It is an art of creating an environment in which people can perform and individuals and can co-operate towards attainment of group goals. Management Study HQ describes Management as a set of principles relating to the functions of planning, directing and controlling, and the application of these principles in harnessing physical, financial, human and informational resources efficiently and effectively to achieve organizational goals. A good management is the backbone of all successful organizations. And to assist business and non-business organizations in their quest for excellence, growth and contribution to the economy and society, Management Book Series covers research knowledge that exists in the world in various management sectors of business through peer review chapters. This book series helps company leaders and key decision-makers to have a clear, impartial, and data-driven perspective of how factors will impact the economy moving forward and to know what they should be doing in response. The content of the book is as follows.
PART 1
Chapter 1THEORETICAL FRAMEWORK ON EMERGING MARKET INVESTING - MULTI-ASSET GRANULAR AND DYNAMIC PORTFOLIO APPROACHhttps://www.doi.org/10.58532/V3BHMA17P1CH1
Chapter 2FUTURISTIC TRENDS IN FINANCIAL MANAGEMENThttps://www.doi.org/10.58532/V3BHMA17P1CH2
Chapter 3NEW AGE TREND OF RECRUITING MILLENNIALS FROM UNIVERSITIEShttps://www.doi.org/10.58532/V3BHMA17P1CH3
Chapter 4USE OF CHATGPT IN HIGHER EDUCATION TO ASSIST ADMINISTRATIVE STAFF: A REVIEWhttps://www.doi.org/10.58532/V3BHMA17P1CH4
Chapter 5GIG ECONOMY: THE FUTURE OF WORKhttps://www.doi.org/10.58532/V3BHMA17P1CH5
Chapter 6MANAGING INFORMATION TECHNOLOGY RISKS IN BUSINESShttps://www.doi.org/10.58532/V3BHMA17P1CH6
Chapter 7LIVING IN THE WORLD OF INTELLIGENT VIRTUAL ASSISTANTS – SKY IS THE LIMIThttps://www.doi.org/10.58532/V3BHMA17P1CH7
PART 2
Chapter 1SEARCH ENGINE MARKETING: SHAPING THE FUTURE OF DIGITAL MARKETING FOR BUSINESS GROWTH AND CONSUMER ENGAGEMENThttps://www.doi.org/10.58532/V3BHMA17P2CH1
Chapter 2THE PARADOXICAL IMPACTS OF ELECTRONIC PERFORMANCE MONITORING AND ITS SOLUTIONShttps://www.doi.org/10.58532/V3BHMA17P2CH2
Chapter 3ESPOUSAL AND ASSESSMENT OF ELECTRONIC PROCUREMENT: A STUDY OF SELECT PHARMACEUTICAL COMPANIEShttps://www.doi.org/10.58532/V3BHMA17P2CH3
Chapter 4TRANSFORMING EDUCATION WITH AI: EMBRACING CHATGPT AND ADDRESSING CHALLENGES FOR THE FUTUREhttps://www.doi.org/10.58532/V3BHMA17P2CH4
Chapter 5POSITIVE ORGANIZATIONAL BEHAVIOUR IN ENHANCING THE EMPLOYEE’S WORK PERFORMANCEhttps://www.doi.org/10.58532/V3BHMA17P2CH5
Chapter 6GENERATIVE AI AND EMERGING BUSINESS USE CASES: A SCENARIO ANALYSIS TO ENVISION THE FUTUREhttps://www.doi.org/10.58532/V3BHMA17P2CH6
Chapter 7DOWNTURN DYNAMICS: ANALYZING CHALLENGES AND OPPORTUNITIES IN THE FACE OF A STOCK MARKET CRASHhttps://www.doi.org/10.58532/V3BHMA17P2CH7
Chapter 8INSURED INSIGHT: DELVING INTO POLICY HOLDER PERCEPTIONS OF HEALTH INSURANCE IN KERALAhttps://www.doi.org/10.58532/V3BHMA17P2CH8
Chapter 9FUTURISTIC TRENDS IN HEALTHCARE MANAGEMENT: INTEGRATING CORPORATE SOCIAL RESPONSIBILITY FOR SUSTAINABLE PATIENT-CENTRIC PRACTICEShttps://www.doi.org/10.58532/V3BHMA17P2CH9
Chapter 10ROLE OF CORPORATE GOVERNANCE IN INDIA: THE ORGANIZATIONAL DIMENSION OVER YEARS AND ITS FUTUREhttps://www.doi.org/10.58532/V3BHMA17P2CH10
Chapter 11RESEARCH SCHOLARS’ PROBLEMS AND PLAUSIBLE SUGGESTIONS BASED ON POSITIVE PSYCHOLOGYhttps://www.doi.org/10.58532/V3BHMA17P2CH11
Chapter 12RISK AND RETURN ANALYSIS OF NSE NIFTY BANK STOCKShttps://www.doi.org/10.58532/V3BHMA17P2CH12
EDITORIAL BOARD MEMBERS
Dr. Goutam Banerjee Headmaster
Dr. Madhu Bala KaushikAssistant ProfessorManipal University JaipurDehmi Kalan, Jaipur, Rajasthan, India.
Dr. Pradip Kumar Mitra Professor
Mr. Samir Kumar Kar General Manager Rastriya Ispat Nigam Limited Visakapatanam, Andhra Pradesh, India.
Dr. Sudha Subramaniam Assistant Professor M.L. Dahanukar College of CommerceMumbai, India.
Dr. Duraipandi MavoothuProfessor School of Management Studies Cochin University of Science and Technology Kochi, Kerala, India.
Dr. Annesha SahaAssociate Professor & HOD [B.Com(H)]Faculty of Management & CommerceThe ICFAI University Tripura, India.
Ms. Malavika M Assistant Professor Datta Residency Gangastan Dhulapally, Secundrabad, Telangana, India.
Mr. N Senthilkumar Assistant Professor Department of Management StudiesNandha Engineering CollegeErode, Thamil Nadu, India.