e - ISBN : 978-93-5747-889-2Publisher: Iterative International Publishers (IIP), Selfypage Developers Pvt Ltd.Volume: 3-2024
AIM & SCOPE
Management is an art of getting things done through and with the people in formally organized groups. It is an art of creating an environment in which people can perform and individuals and can co-operate towards attainment of group goals. Management Study HQ describes Management as a set of principles relating to the functions of planning, directing and controlling, and the application of these principles in harnessing physical, financial, human and informational resources efficiently and effectively to achieve organizational goals. A good management is the backbone of all successful organizations. And to assist business and non-business organizations in their quest for excellence, growth and contribution to the economy and society, Management Book Series covers research knowledge that exists in the world in various management sectors of business through peer review chapters. This book series helps company leaders and key decision-makers to have a clear, impartial, and data-driven perspective of how factors will impact the economy moving forward and to know what they should be doing in response. The content of the book is as follows.
Part 1
Chapter 1IMPACT OF RESPONSIVENESS ON CUSTOMER SATISFACTION CROSS BUYING BEHAVIOUR REVISIT INTENTION AND REFERRAL BEHAVIOURhttps://www.doi.org/10.58532/V3BGMA20P1CH1
Chapter 2AI AND MACHINE LEARNING: FUTURE OF FINANCEhttps://www.doi.org/10.58532/V3BGMA20P1CH2
Chapter 3SKILLS BASED HIRING IN CONTEMPORARY JOB MARKET USING ARTIFICIAL INTELLIGENCEhttps://www.doi.org/10.58532/V3BGMA20P1CH3
Chapter 4SUSTAINABLE MANAGEMENT OF CONSTRUCTION AND DEMOLITION WASTE MATERIALS- 4 R STRATEGY (REDUCE, REUSE, RECYCLE AND REBUY)https://www.doi.org/10.58532/V3BGMA20P1CH4
Chapter 5FINANCIAL ENGINEERING: BACK TO THE FUTUREhttps://www.doi.org/10.58532/V3BGMA20P1CH5
Part 2
Chapter 1TRAVERSING TRADITIONAL TO MODERN: HOW AI IS RESHAPING HRhttps://www.doi.org/10.58532/V3BGMA20P2CH1
Chapter 2UNRAVELING THE ROLE OF MOBILE PHONES IN TRANSFORMING AGRICULTURAL SUPPLY CHAINS USING TECHNOLOGY ACCEPTANCE MODELhttps://www.doi.org/10.58532/V3BGMA20P2CH2
Chapter 3FUTURE TRENDS IN MARKETINGhttps://www.doi.org/10.58532/V3BGMA20P2CH3
Chapter 4PROCESS UPSET DETECTION IN WASTEWATER TREATMENT PLANTS USING CLUSTERING AND DEEP LEARNINGhttps://www.doi.org/10.58532/V3BGMA20P2CH4
Part 3
Chapter 1UNVEILING THE ENTREPRENEURIAL MINDSET: A STUDY OF AWARENESS AND PERCEPTION AMONG UNIVERSITY STUDENTS TOWARDS START-UPS IN GUJARAT STATEhttps://www.doi.org/10.58532/V3BGMA20P3CH1
Chapter 2MARKETING TRENDS IN E-COMMERCEhttps://www.doi.org/10.58532/V3BGMA20P3CH2
Part 4
Chapter 1HEALTHCARE MARKETING: PUBLIC RELATIONS AS A TOOL IN ENGAGING CONSUMERShttps://www.doi.org/10.58532/V3BGMA20P4CH1
Part 5
Chapter 1CSR: THE SCOPING REVIEWhttps://www.doi.org/10.58532/V3BGMA20P5CH1
Chapter 2A STUDY ON REGRET THEORY: FEAR OF REGRET IN FINANCIAL DECISIONShttps://www.doi.org/10.58532/V3BGMA20P5CH2
Chapter 3A STUDY ON RECRUITMENT AND SELECTION PROCESS AT SKILL DEVELOPMENT INSTITUTE, WITH SPECIAL REFERENCE TO GUWAHATIhttps://www.doi.org/10.58532/V3BGMA20P5CH3
Chapter 4A STUDY ON ACADEMICIANS’ WORK-LIFE BALANCE: DRIVING FACTORS AND CHALLENGEShttps://www.doi.org/10.58532/V3BGMA20P5CH4
Part 6
Chapter 1FUTURE OF BUSINESS: LEVERAGING ARTIFICIAL INTELLIGENCE’S POWER FOR SUCCESShttps://www.doi.org/10.58532/V3BGMA20P6CH1
Part 7
Chapter 1EVALUATING PERFORMANCE USING THE BALANCED SCORECARD MODEL: A CASE STUDY OF DIRHAM INDUSTRIAL CO. LTDhttps://www.doi.org/10.58532/V3BGMA20P7CH1
Chapter 2DIGITAL BANKING PARADOX AMONG ELDERLY ENTREPRENEURShttps://www.doi.org/10.58532/V3BGMA20P7CH2
Part 8
Chapter 1WOMEN WORKFORCE IN THE PORT LOGISTICS SECTOR: A PERSPECTIVE IN INDIAhttps://www.doi.org/10.58532/V3BGMA20P8CH1
Chapter 2A STUDY OF HR POLICIES IN EMPLOYEE RECRUITMENT AND SELECTION AT RETAIL SECTOR IN INDIAhttps://www.doi.org/10.58532/V3BGMA20P8CH2
Part 9
Chapter 1INVESTMENT STRATEGIES IN OPTION TRADINGhttps://www.doi.org/10.58532/V3BGMA20P9CH1
Chapter 2SUSTAINABLE MARKETING IN THE LUXURY INDUSTRYhttps://www.doi.org/10.58532/V3BGMA20P9CH2
Chapter 3SUSTAINABLE AND ETHICAL MANAGEMENT PRACTICEShttps://www.doi.org/10.58532/V3BGMA20P9CH3
Chapter 4WORKFORCE DIVERSITY: A KEY TO IMPROVING PRODUCTIVITYhttps://www.doi.org/10.58532/V3BGMA20P9CH4
Chapter 5GREEN HUMAN RESOURCE MANAGEMENThttps://www.doi.org/10.58532/V3BGMA20P9CH5
Part 10
Chapter 1BUSINESS TRANSFORMATION THROUGH DIGITAL MARKETING https://www.doi.org/10.58532/V3BGMA20P10CH1
Chapter 2ROLE OF MONITORY POLICY ON ECONOMIC DEVELOPMENThttps://www.doi.org/10.58532/V3BGMA20P10CH2
Part 11
Chapter 1UNLEASHING THE POWER OF TOMORROW'S MANAGEMENThttps://www.doi.org/10.58532/V3BGMA20P11CH1
Chapter 2A STUDY ON ELEMENTS IMPACTING EMPLOYEE ATTRITION IN THE HOTEL INDUSTRY OF KOLKATAhttps://www.doi.org/10.58532/V3BGMA20P11CH2
Chapter 3HYBRID WORK MODELS FOR A CHANGING WORK ENVIRONMENT https://www.doi.org/10.58532/V3BGMA20P11CH3
Chapter 4CRITICAL ASSESSMENT OF NEED FOR ENTREPRENEURIAL EDUCATION (GOVERNMENT-INITIATED ENTREPRENEURIAL EDUCATION IN INDIA) https://www.doi.org/10.58532/V3BGMA20P11CH4
Part 12
Chapter 1HYBRID WORK CULTURE: A MODERN WORK CULTUREhttps://www.doi.org/10.58532/V3BGMA20P12CH1
Chapter 2FUTURISTIC HR TRENDS: RESHAPING HUMAN RESOURCE MANAGEMENThttps://www.doi.org/10.58532/V3BGMA20P12CH2
EDITORIAL BOARD MEMBERS
Dr. Natasha Assistant professor Department of Management StudiesUniversity of Kashmir, South Campus Anantnag, Jammu Kashmir, India.
Dr. Aarti ChopraAssociate ProfessorFaculty of Management and Commerce Poornima UniversityJaipur, Rajasthan, India.
Dr. S. Venkata Siva KumarAssociate ProfessorDepartment of Management StudiesVardhaman College of EngineeringKacharam, Shamshabad, R.R. District.
Dr. Vijayata Chaudhary Principal C/o Gian Jyoti College of EducationRajol, VPO Shahpur, Kangra, Himachal Pradesh, India.
Dr. Anju Thapa Assistant Professor Central University of JammuIndia.
Dr. Ashiff Khan Specialist (Operations Engineering)Saudi Aramco, Saudi Arabia.
Dr. Sabyasachi Dasgupta Associate ProfessorGlobsyn Business SchoolMouza Chandi, PS Bishnupur, Kolkata, West Bengal.
Mrs. Shefali Shukla Assistant Professor JAIN (Deemed-to-be University) Bengaluru, Karnataka, India.
Dr. Piyush Mehta Associate Professor and HoD Atmiya UniversityRajkot, Gujarat, India.
Dr. Rajinder Shriram Aurora Senior Lead, Content DevelopmentVakratund Publishing Private LimitedNavi Mumbai.
Dr. Nsizwazikhona Chili HOD Durban University of Technology Faculty of Management SciencesDepartment of EcotourismPO Box 101112 Scottsville 3209 South Africa.
Dr. Nidhi Nalwaya Associate Professor Parul University Vadodara, Gujarat, India.
Dr. Anant Kumar Verma Assistant Professor School of Hospitality and Tourism jagran Lakecity University Chandanpura, Bhopal, Madhya Pradesh, India.
Dr. Ashish Subhashchandra Rami Dean Faculty of Commerce and ManagementSwaminarayan UniversityGujarat, India.
Dr. Pushpanjali Shriram Patil Librarian Ramachandran International Institute of ManagementBavdhan, Pune, Maharashtra, India.
Mrs. Arshiya Kapoor Associate Professor MIT Institute of DesignMIT ADT UniversityLoni Kalbhor, Pune, Maharashtra, India.
Dr. Mallikarjun Koripadu DirectorBusiness Process Management Bengaluru, Karnataka, India.
Dr. Jyoti Mahajan Assistant Professor Mangalwari, Sadar, Nagpur, India.
Dr. Udit Varshney Assistant Professor Parul University Waghodia, Vadodara, Gujarat, India.
Mrs. Suman AgarwalAssistant Professor NERIM Group of InstitutionsGuwahati, Assam, India.
Dr. Yatindra Ingle Assistant Professor Shri Vile Parle Kelavani Mandal'sUsha Pravin Gandhi College of Arts, Science and CommerceMumbai, Maharashtra, India.
Dr. Pragya Prashant Gupta Associate Professor BBD UniversityLaknow, Uttar Pradesh, India.
Dr. Lokesh Arora Director International Institute of Management Studies Nere Dattawadi, Pune, Maharashtra, India.
Mr. Manimaran Kathiresan Chartered Accountant Sekharan AssociatesChennai, Tamil Nadu, India.
Dr. Mohammad Ahmed Mohammad AlAfif Ph.D Graduate Research Assistant Research and Studies in Commerce Mangalore University Jeblah, Ibb Yemen.
Dr. Narendar Paleti DirectorSmrti Legal, P. Narendar Beerappagadda, Hyderabad, Telangana, India.
Dr. S Mohana Murali Professor in Commerce Government College NandikotkurNandyal, Andhra Pradesh, India.
Mr. Satya Sidhartha Panda SME & Assistant Professor PISM (Sunstone) Bengaluru, Karnataka, India.
Dr. Ankur Kukreti Assistant Professor Lovely Professional UniversityPhagwara, Punjab, India.
Dr. Kirti Aggarwal Researcher Haryana School of Business Guru Jambheshwar University of Science and TechnologyHisar, Haryana, India.
Dr. Sharadkuar DattatraayShah Principal DSP College of Arts Science, Science-IT & CommerceKamothe, Navi, Mumbai, India.
Mr. Avradeep Ganguly Assistant Professor NSHM Knowledge CampusArrah, Shibtala, Via Muchipara, Durgapur, India.
Dr. Lav Srivastava Assistant Professor Lucknow Public College of Professional Studies (Affiliated to University of Lucknow)Lucknow, Uttar Pradesh, India.
Dr. S N Sharma HOD R V Higher Education & Technical InstituteDadri, G.B. Nagar, Uttar Pradesh, India.
Dr. Dhirendra Ojha Head of Department (Commerce) AKS UniversitySatna, Madhya Pradesh, India.
Mr. Rohith N R Program Coordinator Department of Management StudiesBGS Institute of Technology Adichunchanagiri UniversityNagamangala, Mandya, Karnataka, India.
Dr. K. Hari Hara Raju Associate Professor Department of Management Studies PYDAH College (PG Courses)Gambheeram, Visakhapatnam, Andhra Pradesh, India
Dr. Manjunath Koliwad Professor AIMs IBS Business School235/E1Bengaluru, Karnataka, India.
Dr. Saket Narendra Bansod Head of the Department Dr. Ambedkar Institute of Management Studies and ResearchDeekshabhoomi, Nagpur, Maharashtra, India
Mr. J RajeshDean AdministrationSrinath UniversityJamshedpur.
Dr. Kamaleswar Boro Assistant Professor Department of Business AdministrationUSTM, Business Administration Baridua, Meghalaya.
Dr. G Jayanthi Professor School of Management Kumaraguru College of Liberal Arts and ScienceCoimbatore, Tamil Nadu, India.
Dr. Kanak Agarwal Editor Freelancer Neelkant palms.classic c 1104 near dav school Thane, India.
Ms. Vineeta Kumari Assistant Professor Ramaiah University of Applied ScienceFaculty of Hospitality Management and Catering TechnologyBengaluru, Karnataka, India.
Dr. Nikhil Kumar Assistant Professor Government College BhoranjHamirpur, Himachal Pradesh, India.
Dr. Seema Gopichand Hariramani Associate Professor Shri Chimanbhai Patel Institute of Business AdministrationAhmedabad, Gujarat, India.
Dr. D. Selvaraj HOD Incharge cum Assistant Professor Department of Commerce (Honours) ACCASubbalakshmi Lakshmipathy College of ScienceTVR Nagar, Eliyarpatti, Madurai, Tamil Nadu, India.
Mrs. B. Achala PhD Scholar Jain University CMS Business SchoolBengaluru, Karnataka, India.