e - ISBN : 978-93-5747-332-3Publisher: Iterative International Publishers (IIP), Selfypage Developers Pvt Ltd.Volume: 1-2024
AIM & SCOPE
Rapid innovations in technology have influenced this decade, and the convergence of cultural and digital living has become a revolutionary force that is changing many aspects of our society. The book "Digital Living: Redefining Culture with Technology for Industries, Education, Society & Entrepreneurship" explores the immense impact of this convergence on entrepreneurship, education, industries, and society. It goes into exhaustive detail about the many facets of these effects. This book seeks to throw light on the complex relationship between technology and culture by thoroughly examining a variety of viewpoints and demonstrating both the advantages and disadvantages of digital life in the globalized world of today. The entire book provides knowledge about how technology is changing, how we as a society perceive culture, from the emergence of digital industries to the rethinking of educational paradigms, from the transformation of social dynamics to the encouragement of entrepreneurial efforts. With contributions from 53 experts spanning various fields, each chapter provides valuable insights into the impact of technology on our shared cultural experience. Topics covered include Digital Living, exploring concepts such as Digital DNA, Digital Consumption, Conversational AI, Digital Metamorphosis, Digital Education, and Digitized Workplace Counselling. The Finance section delves into Green Banking, Sustainable Finance, Investment Decision-Making, the Indian Financial Sector, the Indian Stock Market, Financial Performance, Financial Products, and Risk-Taking Behavior. Marketing discussions focus on Social Media Marketing, Influencer Marketing, Online Shopping, Consumer Behavior, and Sustainable Fashion. Human Resources topics encompass Labor Welfare, Women Empowerment, Turnover Contagion, Spiritual and Emotional Intelligence. Finally, the Entrepreneurship & General Management section delves into Online Learning, Gender Inequality, Technology's Impact, the Indian Economy, Student Social Responsibility, Impact of Well-being, Blockchain Technology, and Intellectual Populism
Chapter 1CONSUMER BEHAVIOR IN THE DIGITAL ERA: ASSESSING THE ROLE OF SOCIAL MEDIA MARKETINGhttps://www.doi.org/10.58532/V3BFLT6P1CH401
Chapter 2EXPLORING THE IMPACT OF ONLINE LEARNING ON STUDENTS AND TEACHERShttps://www.doi.org/10.58532/V3BFLT6P1CH402
Chapter 3NURTURING DIGITAL DNA IN EDUCATIONAL ORGANIZATIONShttps://www.doi.org/10.58532/V3BFLT6P1CH403
Chapter 4DIGITAL CONSUMPTION AND MANUFACTURING INSIGHTS WITH REFERENCE TO INDIAN ECONOMYhttps://www.doi.org/10.58532/V3BFLT6P1CH404
Chapter 5CONVERSATIONAL AI: ENHANCING CUSTOMER ENGAGEMENT AND SUPPORThttps://www.doi.org/10.58532/V3BFLT6P1CH405
Chapter 6DIGITAL METAMORPHOSIS OF WORKPLACE: STRIKING A BALANCE FOR WORK LIFE HARMONY IN IT SECTORhttps://www.doi.org/10.58532/V3BFLT6P1CH406
Chapter 7GENDER INEQUALITY IN INDIAN POLITICShttps://www.doi.org/10.58532/V3BFLT6P1CH407
Chapter 8IMPACT OF TECHNOLOGY ON ENTREPRENEURSHIPhttps://www.doi.org/10.58532/V3BFLT6P2CH408
Chapter 9STUDENT SOCIAL RESPONSIBILITY AT ABHAKUNJ: AN EYE OPENERhttps://www.doi.org/10.58532/V3BFLT6P2CH409
Chapter 10TO STUDY THE CONCEPT OF WELLBEING IN RELATION TO HEALTH AND QUALITY OF LIFEhttps://www.doi.org/10.58532/V3BFLT6P2CH410
Chapter 11BLOCKCHAIN TECHNOLOGY ADOPTION IN EDUCATION: USES AND DIFFICULTIES https://www.doi.org/10.58532/V3BFLT6P2CH411
Chapter 12INTELLECTUAL POPULISM AND INFORMATION CONTROL: THE PARADOX OF WIKIPEDIA'S OPEN-SOURCE CENSORSHIP0https://www.doi.org/10.58532/V3BFLT6P2CH412
Chapter 13GREEN BANKING: STRATEGIES FOR SUSTAINABLE DEVELOPMENT (A CONCEPTUAL STUDY)https://www.doi.org/10.58532/V3BFLT6P2CH413
Chapter 14THE ROLE OF GREEN BONDS IN SUSTAINABLE FINANCE (A DESCRIPTIVE STUDY)https://www.doi.org/10.58532/V3BFLT6P2CH414
Chapter 15A THEORETICAL STUDY ON THE EFFECT OF BEHAVIOURAL BIASES ON INVESTMENT DECISIONS OF INDIVIDUAL INVESTORShttps://www.doi.org/10.58532/V3BFLT6P2CH415
Chapter 16A STUDY ON CREATIVE ACCOUNTING PRACTICES IN INDIAN FINANCIAL SECTORhttps://www.doi.org/10.58532/V3BFLT6P2CH416
Chapter 17ASSESSMENT OF ELLIOTT WAVE THEORY’S APPLICABILITY AND ACCURACY IN PREDICTING TRENDS IN THE INDIAN STOCK MARKET: A STUDY OF NSE NIFTY FIFTYhttps://www.doi.org/10.58532/V3BFLT6P2CH417
Chapter 18A STUDY ON FINANCIAL PERFORMANCE OF COAL INDIA LIMITED (CIL)https://www.doi.org/10.58532/V3BFLT6P2CH418
Chapter 19UNDERSTANDING AND AWARENESS OF FINANCIAL PRODUCTS AMONG INDIVIDUALS: A REVIEW-BASED INVESTIGATIONhttps://www.doi.org/10.58532/V3BFLT6P2CH419
Chapter 20INFLUENCE OF DIGITAL TRADING PLATFORMS ON THE RISK-TAKING BEHAVIOR OF STOCK INVESTORShttps://www.doi.org/10.58532/V3BFLT6P2CH420
Chapter 21GEN Z'S PERCEPTION OF INVESTMENT BANKS IN THE ERA OF SOCIAL TECH, GLOBALIZATION AND DIGITAL EDUCATION IN INDORE CITYhttps://www.doi.org/10.58532/V3BFLT6P2CH421
Chapter 22IMPACT OF ARTIFICIAL INTELLIGENCE ON FINANCIAL DECISION-MAKING: A CONCEPTUAL RESEARCH PAPERhttps://www.doi.org/10.58532/V3BFLT6P2CH422
Chapter 23A REVIEW OF COMPARATIVE STUDIES ON LABOUR WELFARE IN MANUFACTURING INDUSTRIEShttps://www.doi.org/10.58532/V3BFLT6P2CH423
Chapter 24THE MICROFINANCE IMPACT ON WOMEN EMPOWERMENT: REVIEW OF LITERATUREhttps://www.doi.org/10.58532/V3BFLT6P2CH424
Chapter 25TURNOVER CONTAGION: EXPLORING THE RIPPLE EFFECTS OF EMPLOYEE DEPARTURES IN ORGANIZATIONShttps://www.doi.org/10.58532/V3BFLT6P2CH425
Chapter 26EXAMINING SPIRITUAL AND EMOTIONAL INTELLIGENCE'S ROLE IN ORGANIZATIONAL COMMITMENT AMONG MEDICAL PROFESSIONALS IN PUBLIC AND PRIVATE HOSPITALShttps://www.doi.org/10.58532/V3BFLT6P2CH426
Chapter 27DIGITAL TRANSFORMATION OF TEACHER SUPPORT: EXPLORING THE POTENTIAL OF DIGITIZED WORKPLACE COUNSELINGhttps://www.doi.org/10.58532/V3BFLT6P2CH427
Chapter 28THE ROLE OF INFLUENCER MARKETING IN BUILDING BRAND AWARENESS AND CONSUMER TRUSThttps://www.doi.org/10.58532/V3BFLT6P2CH428
Chapter 29SWOT ANALYSIS FRAMEWORK OF ONLINE SHOPPINGhttps://www.doi.org/10.58532/V3BFLT6P2CH429
Chapter 30A STUDY ON BUYING BEHAVIOR TOWARDS ECO-FRIENDLY FMCG PRODUCTS BASED ON THE HOWARD SHETH MODELhttps://www.doi.org/10.58532/V3BFLT6P2CH430
Chapter 31EXPLORE THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING TOWARDS ONLINE PURCHASINGhttps://www.doi.org/10.58532/V3BFLT6P2CH431
Chapter 32SOCIAL MEDIA IN PHARMACEUTICAL INDUSTRYhttps://www.doi.org/10.58532/V3BFLT6P2CH432
Chapter 33A STUDY OF CONSUMER AWARENESS AND PERCEPTION OF SUSTAINABLE FASHION WITH SPECIAL REFERENCE TO GEN Zhttps://www.doi.org/10.58532/V3BFLT6P2CH433
EDITORIAL BOARD MEMBERS
Dr. Sonal SisodiaPrincipal, Daly College of Business Management (DCBM) Indore
Dr. Kush Singodiya Assistant Professor, Daly College of Business Management (DCBM) Indore
Mr. Tapas Upadhyay Assistant Professor, Daly College of Business Management(DCBM)Indore