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<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif;"><strong>e-ISBN</strong> : 978-93-6252-950-3</span><br /><span style="font-family: helvetica, arial, sans-serif;"><strong>Publisher</strong> : Iterative International Publishers (IIP), Selfypage Developers Pvt Ltd.</span><br /><span style="font-family: helvetica, arial, sans-serif;"><strong>Volume</strong> : 3-2024</span></p> <p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif;"><strong>AIM & SCOPE</strong></span></p> <p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif;">In today's ever-evolving business landscape, successful organizations rely on a holistic approach to ensure sustainability and growth. The Three Pillars of Business: A Guide to Integrated Marketing, Finance & HR Practices explores the essential triad that underpins every thriving enterprise—Marketing, Finance, and Human Resources (HR)—and demonstrates how the synergy between these pillars drives organizational success. This book embarks on a journey through each pillar, starting with Marketing, where we uncover strategies to build strong brand identities, drive customer engagement, and leverage digital marketing trends. The integration of cutting-edge technologies such as artificial intelligence, content marketing, and data analytics is explored in depth, showing how these innovations enable companies to stay ahead in competitive markets. Next, we delve into Finance, where we provide a robust framework for effective financial management. We discuss key concepts such as financial planning, capital budgeting, and risk management, alongside the growing impact of FinTech on financial operations. This section offers a clear roadmap for business leaders to optimize financial decision-making while fostering long-term growth. Lastly, we explore HR practices that empower businesses to attract, retain, and develop top talent. By examining employee engagement strategies, diversity and inclusion initiatives, and the role of technology in HR management, we reveal how HR practices are evolving to meet the needs of the modern workforce. Throughout the book, we emphasize the interconnectedness of these three pillars, demonstrating that success in one area is often contingent on collaboration and alignment with the others. By integrating Marketing, Finance, and HR, businesses can create a seamless, efficient, and resilient organization capable of navigating today's complex challenges. The Three Pillars of Business is a valuable resource for entrepreneurs, business leaders, and professionals seeking to master the art of integrated business practices. We invite you to explore the innovative strategies, confront the challenges, and embrace the opportunities that arise from uniting these fundamental pillars for sustainable success.</span></p> <p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Chapter 1</strong></span><br />IMPLEMENTING CRM: BEST PRACTICES FOR SMALL BUSINESSES<br /><span style="font-family: helvetica, arial, sans-serif;"><a href="https://www.doi.org/10.58532/nbennurtpch1" target="_blank" rel="noopener noreferrer">https://www.doi.org/10.58532/nbennurtpch1</a></span></p> <p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Chapter 2</strong></span><br />INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT<br /><span style="font-family: helvetica, arial, sans-serif;"><a href="https://www.doi.org/10.58532/nbennurtpch2" target="_blank" rel="noopener noreferrer">https://www.doi.org/10.58532/nbennurtpch2</a></span></p> <p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Chapter 3</strong></span><br />FINANCIAL TECHNOLOGY (FINTECH)<br /><span style="font-family: helvetica, arial, sans-serif;"><a href="https://www.doi.org/10.58532/nbennurtpch3" target="_blank" rel="noopener noreferrer">https://www.doi.org/10.58532/nbennurtpch3</a></span></p> <p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Chapter 4</strong></span><br />HRM PRACTICES OF RECRUITMENT AND SELECTION USING ARTIFICIAL INTELLIGENCE TOOLS: EFFECTIVENESS, CHALLENGES AND OPPORTUNITY IN INDIAN ORGANIZATION<br /><span style="font-family: helvetica, arial, sans-serif;"><a href="https://www.doi.org/10.58532/nbennurtpch4" target="_blank" rel="noopener noreferrer">https://www.doi.org/10.58532/nbennurtpch4</a></span></p> <p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Chapter 5</strong></span><br />LEVERAGING INFLUENCER MARKETING FOR BRAND GROWTH<br /><span style="font-family: helvetica, arial, sans-serif;"><a href="https://www.doi.org/10.58532/nbennurtpch5" target="_blank" rel="noopener noreferrer">https://www.doi.org/10.58532/nbennurtpch5</a></span></p> <p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Chapter 6</strong></span><br />COMPREHENSIVE HRM INTEGRATION: STRATEGIES, OUTCOMES, AND FUTURE DIRECTIONS<br /><span style="font-family: helvetica, arial, sans-serif;"><a href="https://www.doi.org/10.58532/nbennurtpch6" target="_blank" rel="noopener noreferrer">https://www.doi.org/10.58532/nbennurtpch6</a></span></p> <p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Chapter 7</strong></span><br />PAID VS. ORGANIC SOCIAL MEDIA STRATEGIES: PROS AND CONS<br /><span style="font-family: helvetica, arial, sans-serif;"><a href="https://www.doi.org/10.58532/nbennurtpch7" target="_blank" rel="noopener noreferrer">https://www.doi.org/10.58532/nbennurtpch7</a></span></p> <p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Chapter 8</strong></span><br />FINANCIAL PLANNING & ANALYSIS<br /><span style="font-family: helvetica, arial, sans-serif;"><a href="https://www.doi.org/10.58532/nbennurtpch8" target="_blank" rel="noopener noreferrer">https://www.doi.org/10.58532/nbennurtpch8</a></span></p> <p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Chapter 9</strong></span><br />PERSONAL FINANCIAL MANAGEMENT<br /><span style="font-family: helvetica, arial, sans-serif;"><a href="https://www.doi.org/10.58532/nbennurtpch9" target="_blank" rel="noopener noreferrer">https://www.doi.org/10.58532/nbennurtpch9</a></span></p> <p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Chapter 10</strong></span><br />INTERNATIONAL FINANCE<br /><span style="font-family: helvetica, arial, sans-serif;"><a href="https://www.doi.org/10.58532/nbennurtpch10" target="_blank" rel="noopener noreferrer">https://www.doi.org/10.58532/nbennurtpch10</a></span></p> <p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Chapter 11</strong></span><br />TRANSFORMING FINANCIAL ANALYSIS IN INDIAN AND MULTINATIONAL CORPORATIONS: AI SCENARIOS, OPPORTUNITIES, INNOVATIONS, AND CHALLENGES<br /><span style="font-family: helvetica, arial, sans-serif;"><a href="https://www.doi.org/10.58532/nbennurtpch11" target="_blank" rel="noopener noreferrer">https://www.doi.org/10.58532/nbennurtpch11</a></span></p> <p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Chapter 12</strong></span><br />ADVANCED FINANCIAL MODELING<br /><span style="font-family: helvetica, arial, sans-serif;"><a href="https://www.doi.org/10.58532/nbennurtpch12" target="_blank" rel="noopener noreferrer">https://www.doi.org/10.58532/nbennurtpch12</a></span></p> <p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Chapter 13</strong></span><br />CUSTOMER RETENTION THROUGH EFFECTIVE CRM<br /><span style="font-family: helvetica, arial, sans-serif;"><a href="https://www.doi.org/10.58532/nbennurtpch13" target="_blank" rel="noopener noreferrer">https://www.doi.org/10.58532/nbennurtpch13</a></span></p> <p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Chapter 14</strong></span><br />SUSTAINABLE FINANCE AND ESG<br /><span style="font-family: helvetica, arial, sans-serif;"><a href="https://www.doi.org/10.58532/nbennurtpch14" target="_blank" rel="noopener noreferrer">https://www.doi.org/10.58532/nbennurtpch14</a></span></p> <p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Chapter 15</strong></span><br />FINANCIAL MARKETS AND INSTITUTIONS<br /><span style="font-family: helvetica, arial, sans-serif;"><a href="https://www.doi.org/10.58532/nbennurtpch15" target="_blank" rel="noopener noreferrer">https://www.doi.org/10.58532/nbennurtpch15</a></span></p> <p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Chapter 16</strong></span><br />UNDERSTANDING CRM: THE BASICS AND BENEFITS<br /><span style="font-family: helvetica, arial, sans-serif;"><a href="https://www.doi.org/10.58532/nbennurtpch16" target="_blank" rel="noopener noreferrer">https://www.doi.org/10.58532/nbennurtpch16</a></span></p> <p style="text-align: justify;"><br /><span style="font-family: helvetica, arial, sans-serif;"><strong>Dr. Rishikaysh Kaakandikar</strong> </span><br /><span style="font-family: helvetica, arial, sans-serif;">Associate Professor</span><br /><span style="font-family: helvetica, arial, sans-serif;">Sai Balaji Education Society's</span><br /><span style="font-family: helvetica, arial, sans-serif;">Sai Balaji International Institute of </span><br /><span style="font-family: helvetica, arial, sans-serif;">Management Sciences, Pune.</span></p> <p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Dr. Amruta Mandar Khedkar</strong></span><br /><span style="font-family: helvetica, arial, sans-serif;">Assistant Professor</span><br /><span style="font-family: helvetica, arial, sans-serif;">Modern Institute of Business Studies,Pune.</span></p> <p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Prof. Rohini Nikam</strong></span><br /><span style="font-family: helvetica, arial, sans-serif;">Assistant Professor</span><br /><span style="font-family: helvetica, arial, sans-serif;">SaiBalaji International Institute of Management </span><br /><span style="font-family: helvetica, arial, sans-serif;">Sciences, Pune.</span></p> <p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Dr. Vikrant Nangare</strong></span><br /><span style="font-family: helvetica, arial, sans-serif;">Assistant Professor</span><br /><span style="font-family: helvetica, arial, sans-serif;">Institute of Management & Entrepreneurship </span><br /><span style="font-family: helvetica, arial, sans-serif;">Development (IMED), Pune.</span></p> <p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Dr. Avinash Ghadage</strong></span><br /><span style="font-family: helvetica, arial, sans-serif;">HOD, Global Business School and </span><br /><span style="font-family: helvetica, arial, sans-serif;">Research Centre, Tathawade, Pune.</span></p>
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