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Entrepreneurship and Innovation: Creating Sustainable Ventures e - ISBN : 978-93-6252-433-1 Print ISBN :978-93-6252-152-1 Publisher: Iterative International Publishers (IIP), Selfypage Developers Pvt Ltd. Publication date: 2024
DOI :<a href="https://www.doi.org/10.58532/EICS" target="_blank" rel="noopener noreferrer"> https://www.doi.org/10.58532/EICS</a>
CHAPTER 1 INTRODUCTION TO ENTREPRENEURSHIP AND INNOVATION
CHAPTER 2 THE ENTREPRENEURIAL MINDSET
CHAPTER 3 OPPORTUNITIES AMONG ENGINEERING GRADUATES
CHAPTER 4 MARKET RESEARCH AND VALIDATION
CHAPTER 5 BUSINESS MODELS AND VALUE PROPOSITION
CHAPTER 6 DEVELOPING A BUSINESS PLAN
CHAPTER 7 FUNDING YOUR VENTURE
CHAPTER 8 BUILDING AND LEADING TEAMS
CHAPTER 9 ECO-FRIENDLY AND SUSTAINABLE PRODUCT DEVELOPMENT
CHAPTER 10 MARKETING AND BRANDING: CREATING EFFECTIVE MARKETING STRATEGIES AND BUILDING A STRONG BRAND
CHAPTER 11 SALES STRATEGIES AND CUSTOMER RELATIONSHIP MANAGEMENT
CHAPTER 12 FINANCIAL MANAGEMENT FOR STARTUPS
CHAPTER 13 LEGAL ISSUES AND INTELLECTUAL PROPERTIES
CHAPTER 14 SCALING YOUR BUSINESS
CHAPTER 15 INNOVATION MANAGEMENT
CHAPTER 16 SOCIAL ENTREPRENEURSHIP: CREATING VENTURES
CHAPTER 17 SUSTAINABLE BUSINESS PRACTICES: INTEGRATING SUSTAINABILITY INTO YOUR BUSINESS MODEL AND OPERATIONS
CHAPTER 18 TECHNOLOGY AND DIGITAL TRANSFORMATION
CHAPTER 19 GLOBAL ENTREPRENEURSHIP
CHAPTER 20 FUTURE TRENDS IN ENTREPRENEURSHIP AND INNOVATION
CONCLUSION
 
AIM & SCOPE
In today's rapidly evolving global landscape, entrepreneurship and innovation have become the cornerstones of sustainable economic growth and societal progress. The challenges posed by technological disruptions, shifting market dynamics, and increasing emphasis on sustainability require bold, visionary leaders who can create ventures that are not only economically viable but also environmentally and socially responsible.Entrepreneurship and Innovation: Creating Sustainable Ventures is designed to address these critical needs by providing a comprehensive and forward-looking perspective on the entrepreneurial journey. This book is the result of collaborative efforts by seasoned academics, industry experts, and successful practitioners, offering a rich blend of theoretical frameworks and actionable strategies to navigate the complexities of modern-day venture creation and management.Through 20 thoughtfully curated chapters, this book explores the essential facets of entrepreneurship, including ideation, opportunity recognition, business modeling, funding strategies, and innovation management. It also places a strong emphasis on emerging trends such as green technologies, circular economies, and ethical business practices, ensuring that readers are equipped to lead ventures that contribute to a more sustainable and equitable world.Each chapter integrates practical insights, case studies, and future-oriented discussions to bridge the gap between academic concepts and real-world application. Topics such as scaling sustainable startups, leveraging digital technologies, and fostering inclusive leadership are presented with clarity and depth, making this book a valuable resource for students, educators, entrepreneurs, and policymakers alike.We believe that Entrepreneurship and Innovation: Creating Sustainable Ventures will inspire readers to think creatively, act responsibly, and embrace opportunities to make a lasting impact. Whether you are an aspiring entrepreneur, an innovation-driven executive, or a scholar in search of new perspectives, this book offers the tools, knowledge, and inspiration needed to thrive in the ever-changing world of entrepreneurship
Author’s
Dr. Aamir Junaid Ahmad Serial Entrepreneur and Digital Marketing Expert Doctorate from BIT Mesra, Ranchi.

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