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e-ISBN : 978-1-68576-551-4 Publisher : Iterative International Publishers (IIP), Selfypage Developers Pvt Ltd. Volume : 4-2025
AIM & SCOPE
In the digital age, social media has transformed the way businesses communicate with their audience, revolutionizing the world of marketing. As platforms like Facebook, Instagram, Twitter (X), LinkedIn, and TikTok continue to dominate the online landscape, businesses are presented with unique opportunities to engage with their customers in more personalized, impactful ways. This book, Social Media Marketing, was born out of a shared vision to empower marketers, entrepreneurs, and business owners with the tools and insights needed to succeed in the ever-evolving world of social media. The journey of crafting this book began with the realization that while social media offers immense potential for marketing, many organizations struggle to harness its full capabilities. From understanding the complexities of each platform to creating compelling content, running effective ad campaigns, and measuring success, the landscape of social media marketing can be overwhelming. Our aim with this book is to break down these complexities into practical, actionable strategies that anyone, regardless of their marketing expertise, can implement. The chapters within this book are carefully designed to guide readers through the core concepts and advanced tactics of social media marketing. Each section combines theory with real-world applications, ensuring that readers can understand the "why" behind each strategy while also being equipped to take immediate action. We cover everything from setting clear marketing goals, identifying target audiences, and choosing the right platforms to creating engaging content, leveraging analytics, and running paid advertising campaigns. Our collective experience as marketers, educators, and practitioners has provided the foundation for the content in this book. We have distilled knowledge from years of hands-on work in the field, drawing from both successes and challenges faced along the way. This book is meant not just for academics and professionals, but for anyone interested in understanding the pivotal role social media plays in modern marketing. Ultimately, our goal is to empower readers to take control of their social media presence and leverage it for business growth. Whether you're a startup founder looking to build brand awareness or a seasoned marketer seeking to enhance your social media strategy, this book offers valuable insights to help you succeed in the digital age. We hope that this book becomes a trusted resource in your marketing journey, and that the knowledge shared within it serves to inspire and propel your success in the dynamic world of social media marketing
 Chapter 1 BENEFITS AND BARRIERS OF SOCIAL MEDIA MARKETING (SMM) <a href="https://www.doi.org/10.58532/nbennursmch1" target="_blank" rel="noopener noreferrer">https://www.doi.org/10.58532/nbennursmch1</a>
Chapter 2 IMPACT OF SOCIAL MEDIA ON CUSTOMER ENGAGEMENT <a href="https://www.doi.org/10.58532/nbennursmch2" target="_blank" rel="noopener noreferrer">https://www.doi.org/10.58532/nbennursmch2</a>
Chapter 3 FACEBOOK MARKETING <a href="https://www.doi.org/10.58532/nbennursmch3" target="_blank" rel="noopener noreferrer">https://www.doi.org/10.58532/nbennursmch3</a>
Chapter 4 INSTAGRAM MARKETING <a href="https://www.doi.org/10.58532/nbennursmch4" target="_blank" rel="noopener noreferrer">https://www.doi.org/10.58532/nbennursmch4</a>
Chapter 5 SOCIAL MEDIA AND CUSTOMER EXPERIENCE <a href="https://www.doi.org/10.58532/nbennursmch5" target="_blank" rel="noopener noreferrer">https://www.doi.org/10.58532/nbennursmch5</a>
Chapter 6 SOCIAL MEDIA MARKETING STRATEGIES <a href="https://www.doi.org/10.58532/nbennursmch6" target="_blank" rel="noopener noreferrer">https://www.doi.org/10.58532/nbennursmch6</a>
Chapter 7 SOCIAL MEDIA PLATFORMS FOR MARKETERS <a href="https://www.doi.org/10.58532/nbennursmch7" target="_blank" rel="noopener noreferrer">https://www.doi.org/10.58532/nbennursmch7</a>
 
EDITORIAL BOARD MEMBERS
Seidu Alhassan Department of Marketing Tamale Technical University.
Ahmed Sakara Department of Marketing Tamale Technical University.
Mohammed Abdul-Basit Fuseini Department of Marketing Tamale Technical University.
Esther Asiedu Department of Management Studies Ghana Communication Technology University Tesano-Accra.
Mohammed Majeed Department of Marketing Tamale Technical University.

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