e - ISBN : 978-93-5747-630-0
Publisher: Iterative International Publishers (IIP), Selfypage Developers Pvt Ltd.
Volume: 3-2024
AIM & SCOPE
Management is an art of getting things done through and with the people in formally organized groups. It is an art of creating an environment in which people can perform and individuals and can co-operate towards attainment of group goals. Management Study HQ describes Management as a set of principles relating to the functions of planning, directing and controlling, and the application of these principles in harnessing physical, financial, human and informational resources efficiently and effectively to achieve organizational goals. A good management is the backbone of all successful organizations. And to assist business and non-business organizations in their quest for excellence, growth and contribution to the economy and society, Management Book Series covers research knowledge that exists in the world in various management sectors of business through peer review chapters. This book series helps company leaders and key decision-makers to have a clear, impartial, and data-driven perspective of how factors will impact the economy moving forward and to know what they should be doing in response. The content of the book is as follows.
PART 1
Chapter 1
FUTURISTIC TRENDS IN LEAN SIX SIGMA HIGHER EDUCATION INSTITUTES PROSPECTIVE
https://www.doi.org/10.58532/V3BHMA4P1CH1
Chapter 2
FUTURISTIC TRENDS IN SOCIAL ENTREPRENEURSHIP AND ITS IMPACT ON IN UPLIFTMENT OF THE SOCIETY – A THEORETICAL PERSPECTIVE
https://www.doi.org/10.58532/V3BHMA4P1CH2
Chapter 3
STRATEGIC DECISION MAKING IN MANAGEMENT
https://www.doi.org/10.58532/V3BHMA4P1CH3
Chapter 4
E-BUSINESS IN THE DIGITAL AGE
https://www.doi.org/10.58532/V3BHMA4P1CH4
Chapter 5
KNOWLEDGE MANAGEMENT: THE BASIC CONCEPT AND ELEMENTS
https://www.doi.org/10.58532/V3BHMA4P1CH5
Chapter 6
IMPACT OF EMPLOYEE MOTIVATION ON PRODUCTIVITY OF ORGANIZATION
https://www.doi.org/10.58532/V3BHMA4P1CH6
Chapter 7
A CONTEMPORARY ARTIFICIAL INTELLIGENCE (AI) DEVELOPMENTS AND CHALLENGES IN INDIAN BANKING SECTOR
https://www.doi.org/10.58532/V3BHMA4P1CH7
PART 2
Chapter 1
EMERGING TRENDS IN RECRUITMENT (RECRUITMENT REVOLUTION: FUTURISTIC TRENDS IN TALENT ACQUISITION)
https://www.doi.org/10.58532/V3BHMA4P2CH1
Chapter 2
ROLE OF DIGITAL MARKETING IN ONLINE BUSINESS ERA
https://www.doi.org/10.58532/V3BHMA4P2CH2
Chapter 3
VIABILITY OF BIOFUELS IN INDIA
https://www.doi.org/10.58532/V3BHMA4P2CH3
Chapter 4
EMBEDDED FINANCE: THE INTEGRATION OF FINANCIAL SERVICES INTO NON-FINANCIAL PLATFORMS
https://www.doi.org/10.58532/V3BHMA4P2CH4
Chapter 5
TEACHING BUSINESS TECHNOLOGIES THROUGH MANAGEMENT CURRICULUM IN INDIA
https://www.doi.org/10.58532/V3BHMA4P2CH5
PART 3
Chapter 1
INVESTIGATING THE MEDIATING ROLE OF CUSTOMER RETENTION ON CRM- BUSINESS PERFORMANCE INGENERAL INSURANCE INDUSTRY
https://www.doi.org/10.58532/V3BHMA4P3CH1
Chapter 2
UNDERSTANDING THE EVOLUTION OF AUGMENTED REALITY AND VIRTUAL REALITY IN ONLINE RETAILING: A BIBLIOMETRIC ANALYSIS
https://www.doi.org/10.58532/V3BHMA4P3CH2
PART 4
Chapter 1
EXPERIENTIAL STUDY ON THE IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING PATTERNS
https://www.doi.org/10.58532/V3BHMA4P4CH1
Chapter 2
AN OVERVIEW OF CIRCULAR ECONOMY WITH AN EMPHASIS ON THE BASEL AND HONG KONG CONVENTIONS OF THE IMO-SUSTAINABILITY APPROACH
https://www.doi.org/10.58532/V3BHMA4P4CH2
Chapter 3
ARTIFICIAL INTELLIGENCE (AI) IN THE WORKPLACE: CHANGES AND CHALLENGES
https://www.doi.org/10.58532/V3BHMA4P4CH3
PART 5
Chapter 1
ROLE OF EDUCATION IN WOMEN’S EMPOWERMENT IN THE VILLAGE SECTOR: A REVIEW
https://www.doi.org/10.58532/V3BHMA4P5CH1
PART 6
Chapter 1
GREEN BANKING: FOSTERING SUSTAINABILITY WITH RESPONSIBLE FINANCE
https://www.doi.org/10.58532/V3BHMA4P6CH1
Chapter 2
EVOLUTIONARY NEED FOR BETTER MARKETING PRACTICES BY TEXTILE WHOLESALERS
https://www.doi.org/10.58532/V3BHMA4P6CH2
Chapter 3
PARADIGM SHIFT IN ACCOUNTING RULES – MODERN APPROACH OF ACCOUNTING
https://www.doi.org/10.58532/V3BHMA4P6CH3
EDITORIAL BOARD MEMBERS
Dr. P. Venkata Subbaiah
Assistant Professor
GITAM Business School
GITAM (Deemed to be University)
Visakhapatnam, Andhra Pradesh, India.
Dr. Vishnu Sajan
Assistant Professor
Bannari Amman Institute of Technology
Alathukombai, Tamil Nadu, India.
Dr. Zameer Pasha
Associate Professor
Department of Management
St. Claret College
Bengaluru, Karnataka, India.
Mrs. C. Kalaivani
Assistant Professor
Jayaraj Annapackiam College for women
Periyakulam, Tamil Nadu, India.
Dr. Prof. Arup Barman
Professor
Department of Business Administration
Assam University
Silchar, India.
Dr. Alka Agnihotri
Assistant Professor
Galgotias University
Greater Noida, Uttar Pradesh, India.
Dr. Dasika Chaitanya
Visiting Professor
NMIMS University
Mumbai, India.
Mr. Surendra Singh Jagwan
Head of the Department
Institute of Hospitality, Management & Sciences
Kotdwar, Uttarakhand, India.
Dr. Ashwinkumar A. Santoki
Assistant Professor
Vanita Vishram
Surat, Gujarat, India.
Dr. Vishal Gupta
Lecturer
Department of Commerce
University of Jammu
Jammu & Kashmir, India.
Dr. Sunil Kumar Roy
Professor & Dean
Apeejay Stya University
Gurugram, Haryana, India.
Mrs. E. Prashanthi
Head of the Department
Sanskrithi School of Business
Puttaparthi, Andhra Pradesh, India.
Dr. Renu Mishra
Assistant Professor
Gulf American University
Creative Tower Free Zone Fujairah UAE.
Dr. Mohsin Khan
Assistant Professor
Department of Commerce
School of Social Sciences and Languages (SSL)
VIT University
Vellore, Tamil Nadu, India.
Dr. Kirti Makwana
Assistant Professor
Charotar University of Science and Technology
Charusat Campus
Petlad, Anand, Gujarat, India.
Dr. Asha Bhatia
Director of Research
Universal Business School
Karjat, Maharashtra, India.
Dr. Naresh Guduru
Associate Professor
Balaji Institute of Technology & Science
Waragal Telangana, India.
Prof. (Dr.) Vikas Singh
Professor & Program Director
School of Hospitality & Tourism
Galgotias University
Greater Noida, Uttar Pradesh, India.
Dr. Urfana Amin Moharken
Master
BHSS
Soura, Srinagar. Jammu & Kashmir, India.
Ms. Akanksha Saxena
Research Scholar
Rama University
Kanpur, Uttar Pradesh, India.
Dr. Cheryl Venan Dias
Programme Coordinator and Assistant Professor
Srinivassa Sinai Dempo College of Commerce and Economics
Deendayal Integrated Educational Complex
Cujira, Goa, India.
Dr. Sindhura K
PhD
Assistant Professor
MEASI Institute of Management
Chennai, Tamil Nadu, India.
Prof. Dr. Paresh Shah
Principal and Professor
Rai School of Management Studies
Rai University
Dholka, Ahmedabad, Gujarat, India.
Ms. Hemalatha M
Assistant Professor
Gardencity University
Bengaluru, Karnataka, India.
IIP Series is an online, open-access, peer-reviewed, interdisciplinary Journal. IIP Proceedings provides a comprehensive solution for conferences and edited books that cover research topics across various scientific, technical, and medical disciplines. It aims at disseminating high-level research results and developments to researchers and research groups. It mainly focuses on presenting practical solutions for the current problems in Applied Sciences and Applied Social Sciences.
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