e - ISBN : 978-93-5747-635-5
Publisher: Iterative International Publishers (IIP), Selfypage Developers Pvt Ltd.
Volume: 3-2024
AIM & SCOPE
Management is an art of getting things done through and with the people in formally organized groups. It is an art of creating an environment in which people can perform and individuals and can co-operate towards attainment of group goals. Management Study HQ describes Management as a set of principles relating to the functions of planning, directing and controlling, and the application of these principles in harnessing physical, financial, human and informational resources efficiently and effectively to achieve organizational goals. A good management is the backbone of all successful organizations. And to assist business and non-business organizations in their quest for excellence, growth and contribution to the economy and society, Management Book Series covers research knowledge that exists in the world in various management sectors of business through peer review chapters. This book series helps company leaders and key decision-makers to have a clear, impartial, and data-driven perspective of how factors will impact the economy moving forward and to know what they should be doing in response. The content of the book is as follows.
PART 1
Chapter 1
LAYOUT MERCHANDISING AND INVENTORY MANAGEMENT IN RETAIL MARKETING
https://www.doi.org/10.58532/V3BHMA10P1CH1
Chapter 2
IMPACT OF SEARCH ENGINE OPTIMIZATION ON BRAND VISIBILITY AND BUSINESS GROWTH OF COMPANIES
https://www.doi.org/10.58532/V3BHMA10P1CH2
Chapter 3
IMPORTANCE OF VISUAL CONTENT STRATEGY IN MODERN MARKETING
https://www.doi.org/10.58532/V3BHMA10P1CH3
Chapter 4
HARNESSING TECHNOLOGY AND ARTIFICIAL INTELLIGENCE FOR ENHANCING GUEST EXPERIENCES IN THE HOSPITALITY AND TOURISM INDUSTRY
https://www.doi.org/10.58532/V3BHMA10P1CH4
Chapter 5
FUTURE TRENDS IN HUMAN RESOURCE MANAGEMENT PRACTICES IN THE DIGITAL AGE
https://www.doi.org/10.58532/V3BHMA10P1CH5
Chapter 6
UNDERSTANDING CHANNEL PARTNER MANAGEMENT FOR REAL ESTATE BUSINESS EFFECTIVENESS
https://www.doi.org/10.58532/V3BHMA10P1CH6
Chapter 7
CRUISE ON VOYAGE TOWARDS DECARBONIZATION
https://www.doi.org/10.58532/V3BHMA10P1CH7
Chapter 8
ENHANCING TOURIST EXPERIENCES THROUGH IMMERSIVE VIRTUAL REALITY, AUGMENTED REALITY AND ARTIFICIAL INTELLIGENCE TECHNOLOGIES
https://www.doi.org/10.58532/V3BHMA10P1CH8
PART 2
Chapter 1
DIGITAL PERFORMANCE ANALYSIS OF ZOOM CAR AND METHODS TO IMPROVE ITS ONLINE ENGAGEMENT RATE
https://www.doi.org/10.58532/V3BHMA10P2CH1
Chapter 2
LEADERSHIP JOURNEY
https://www.doi.org/10.58532/V3BHMA10P2CH2
Chapter 3
A CASE STUDY ON BIG BAZAAR FAILURE
https://www.doi.org/10.58532/V3BHMA10P2CH3
Chapter 4
BREAKING BARRIERS AND BUILDING BRIDGES: A COMPREHENSIVE STUDY ON WOMEN'S EMPOWERMENT THROUGH SELF-HELP GROUPS IN JHARKHAND, INDIA
https://www.doi.org/10.58532/V3BHMA10P2CH4
Chapter 5
MANAGEMENT THOUGHTS
https://www.doi.org/10.58532/V3BHMA10P2CH5
Chapter 6
DIGITAL MEDIA AND GENDER: A REVIEW OF LITERATURE REVIEW
https://www.doi.org/10.58532/V3BHMA10P2CH6
Chapter 7
TAPPING INTO THE UNSEEN: INVESTIGATING THE POTENTIAL OF THE SUBCONSCIOUS MIND
https://www.doi.org/10.58532/V3BHMA10P2CH7
Chapter 8
SPAR'S HYPERMARKET FAILURE IN INDIA: A CASE REVIEW
https://www.doi.org/10.58532/V3BHMA10P2CH8
Chapter 9
IMPACT OF DIGITAL MEDIA AMONG RURAL YOUTH IN INDIA
https://www.doi.org/10.58532/V3BHMA10P2CH9
Chapter 10
A DESCRIPTIVE STUDY ON WOMEN IN STEM AND PPM (SCIENCE, TECHNOLOGY, ENGINEERING AND MANAGEMENT & PROGRAMME AND PROJECT MANAGEMENT)
https://www.doi.org/10.58532/V3BHMA10P2CH10
Chapter 11
RURAL ENTREPRENEURSHIP IN INDIA: A CASE OF 2022
https://www.doi.org/10.58532/V3BHMA10P2CH11
Chapter 12
ASSESSMENT OF COPING STRATEGIES LEVEL AMONG PULMONARY TUBERCLOSIS PATIENTS HAVING DOTS THERAPY TREATMENT IN RAJAN BABU TUBERCULOSIS HOSPITAL, NEW DELHI
https://www.doi.org/10.58532/V3BHMA10P2CH12
Chapter 13
IS EDUCATION IMPORTANT FOR ENTREPRENEURS?
https://www.doi.org/10.58532/V3BHMA10P2CH13
Chapter 14
“QUANTITATIVE ANALYSIS OF PREVALENCE LEVEL OF OCCUPATIONAL HEALTH HAZARDS IN ADULTS”
https://www.doi.org/10.58532/V3BHMA10P2CH14
Chapter 15
“ASSESSMENT OF RISK FACTORS OF OCCUPATIONAL HAZARDS AMONG ADULTS”
https://www.doi.org/10.58532/V3BHMA10P2CH15
EDITORIAL BOARD MEMBERS
Dr. Suvrashis Sarkar
Associate Professor
Department of Marketing Management
MET Institute of PGDM
Mumbai, India.
Dr. Kuldeep Singh
Assistant Professor
Amity School of Hospitality
Amity University
Haryana, India.
Mr. C B Gopinath
Assistant Professor
Department of Commerce & Management
Acharya Bangalore B School
Bangalore, Karnataka, India.
Mr. Koushik
Professor
Mr. Chinmaya Kumar Sahoo
Assistant Professor
School of Management
Centurion University of Technology and Management (CUTM)
Bhubaneswar, Khurda, Odisha, India.
Dr. Tarun Chauhan
Academic Coordinator & Associate Faculty
IGNOU Regional Centre
Guest Professor
Sri Guru Gobind Singh College of Commerce
Delhi University, New Delhi, India.
Dr. Chidanand G Byahatti
Associate Professor & Director
Department of Management and Research Centre
BLDEA's, A S Patil College of Commerce (Autonomous)
Vijayapur, Karnataka, India.
Dr. K. Naveen Kumar
Assistant Professor
Department of Commerce
Villa Marie Degree College for Women
Somajiguda, Hyderabad, India.
Mr. P. Subakaran
Ex-Managing Director
Subakaran Associates
TATA AIA Life Insurance
Hyderabad, India.
IIP Series is an online, open-access, peer-reviewed, interdisciplinary Journal. IIP Proceedings provides a comprehensive solution for conferences and edited books that cover research topics across various scientific, technical, and medical disciplines. It aims at disseminating high-level research results and developments to researchers and research groups. It mainly focuses on presenting practical solutions for the current problems in Applied Sciences and Applied Social Sciences.
© 2024