e - ISBN : 978-93-5747-362-0
Publisher: Iterative International Publishers (IIP), Selfypage Developers Pvt Ltd.
Volume: 3-2024
AIM & SCOPE
Management is an art of getting things done through and with the people in formally organized groups. It is an art of creating an environment in which people can perform and individuals and can co-operate towards attainment of group goals. Management Study HQ describes Management as a set of principles relating to the functions of planning, directing and controlling, and the application of these principles in harnessing physical, financial, human and informational resources efficiently and effectively to achieve organizational goals. A good management is the backbone of all successful organizations. And to assist business and non-business organizations in their quest for excellence, growth and contribution to the economy and society, Management Book Series covers research knowledge that exists in the world in various management sectors of business through peer review chapters. This book series helps company leaders and key decision-makers to have a clear, impartial, and data-driven perspective of how factors will impact the economy moving forward and to know what they should be doing in response. The content of the book is as follows.
PART 1
Chapter 1
DIGITAL MARKETING STRATEGIES FOR THE PROMOTION OF GENOMIC TESTING
https://www.doi.org/10.58532/V3BFMA13P1CH1
Chapter 2
IMPACT OF ECOSYSTEM ENABLERS ON STARTUP LIFE CYCLE
https://www.doi.org/10.58532/V3BFMA13P1CH2
Chapter 3
RANKING THE FACTORS AFFECTING INDEPENDENT PROGRESS OF STARTUPS WHILE COLLABORATING WITH CORPORATES: A STUDY USING AHP
https://www.doi.org/10.58532/V3BFMA13P1CH3
Chapter 4
A STUDY OF SUSTAINABILITY ON CONSTRUCTION SUPPLY CHAIN MANAGEMENT
https://www.doi.org/10.58532/V3BFMA13P1CH4
PART 2
Chapter 1
EMPOWERMENT OF WOMEN THROUGH SELF-HELP GROUPS: A COMPREHENSIVE STUDY IN SUNDARBANS, WEST BENGAL
https://www.doi.org/10.58532/V3BFMA13P2CH1
Chapter 2
BANKING WITH A FOCUS ON CREDIT RISK
https://www.doi.org/10.58532/V3BFMA13P2CH2
Chapter 3
WOMEN LEADERSHIP TRAITS IN THE ERA OF PANDEMIC
https://www.doi.org/10.58532/V3BFMA13P2CH3
Chapter 4
MICRO FINANCE INTERVENTIONS: WOMEN EMPOWERMENT AND POVERTY REDUCTION IN RAYAGADA DISTRICT, ODISHA
https://www.doi.org/10.58532/V3BFMA13P2CH4
Chapter 5
HUMAN RIGHTS: EMPOWERMENT ALONE CANNOT HELP OUR WOMEN'S FOR THEIR RIGHTS IN INDIA
https://www.doi.org/10.58532/V3BFMA13P2CH5
PART 3
Chapter 1
EMBRACING ARTIFICIAL INTELLIGENCE IN MANAGEMENT: NAVIGATING THE FUTURISTIC LANDSCAPE
https://www.doi.org/10.58532/V3BFMA13P3CH1
Chapter 2
VOLATILITY IN THE STOCK MARKET IN RELATION TO GOLD PRICES, CRUDE OIL, AND FOREX IN THE INDIAN CONTEXT
https://www.doi.org/10.58532/V3BFMA13P3CH2
Chapter 3
UNDERSTANDING THE FINANCIAL BEHAVIOUR OF MIDDLE-CLASS FAMILIES AND HOW COUNTRY WILL GET BENEFITS FROM THIS UPCOMING MIDDLE-CLASS BOOM
https://www.doi.org/10.58532/V3BFMA13P3CH3
Chapter 4
TECHNOLOGY UPGRADATION SCHEMES AND SERVICES AVAILABLE TO MSMEs IN INDIA: AN OVERVIEW
https://www.doi.org/10.58532/V3BFMA13P3CH4
PART 4
Chapter 1
EMPLOYEES’ CREATIVITY FOR THE IMPROVEMENT OF ORGANISATIONAL BEHAVIOUR AND PRODUCTIVITY: A LITERATURE REVIEW
https://www.doi.org/10.58532/V3BFMA13P4CH1
PART 5
Chapter 1
A STUDY ON PERCEIVED BARRIERS FOR INNOVATION AND ENTREPRENEURSHIP AMONG ENGINEERING AND MANAGEMENT GRADUATES IN ANDHRA PRADESH
https://www.doi.org/10.58532/V3BFMA13P5CH1
Chapter 2
MACHINE LEARNING AND FINANCIAL FRAUD: NOVEL DEVELOPMENTS IN INFORMATION ANALYSIS
https://www.doi.org/10.58532/V3BFMA13P5CH2
EDITORIAL BOARD MEMBERS
Dr. Azimi
Associate Professor
Faculty of Humanities
University of Zanjan
Zanjan-Tabriz road, University of Zanjan
Faculty of Humanities, Management and Accounting Department
Dr. Nahed Habis
Associate professor
Amman Arab University- Business School
Dr. Vijaya S. Uthaman
Assistant Professor
CET School of Management College of Engineering
Trivadrum
Sweety Mohini
Home maker
Academy of Management Studies
Dr. Ruchika Jain
Assistant Professor
Gobindgarh Public College
Alour, Khanna, Punjab, India
Dr. Rinki Mishra
Assistant Professor
Parul University Vadodara
Limda, Vadodara
Aadil Rashid
Assistant professor
Periyar University
G Divakara Reddy
Research Scholar
Department of Commerce
Vels University, Pallavaram
Chennai, Tamil Nadu, India
Dr. Kapil Shanker Tiwari
Assistant Professor
Amity University Lucknow Campus
Malhaur (Near Railway Station), Post Office: Chinhut, Lucknow (U.P.)
Dr. Trilok Sharma
Director
Vocademics
Dr Aditya Sharma
Assistant professor
D'Sharma Education Ram Nagar Dharamshala HP
Rupa Paul
Assistant Professor
JIS College of Engineering
Kalyani, Inadia
Dr. Sambaji Rao
Assistant Professor
Department of Applied Sciences and Humanities
SVKM's Institute of Technology
Dhule, Maharashtra
Dr B Sudheer Kumar
Associate Professor
Sri Sai College of it and Management
Buddai Palle, Chennai Tirupati bypass Road
YSR Kadapa District, Andhra Pradesh, India
Dr. B. Balanagalakshmi
Associate Professor
Koneru Lakshmaiah Education Foundation
(Deemed to be University)
Roshan Baa
Associate Professor
St. Xavier's College
Ranchi Dr. Camil Bulcke path Ranchi
Jharkhand, Inida
Prof. Dr. Siddhartha Ghosh
Chair Professor & College Principal
JT Aviation College, MAKAUT University
Government of WB, Kolkata, India
Dr. Kumar Saurabh
Assistant Professor
Maharashtra National Law University
Aurangabad, Nath Valley Road, Kanchanwadi, Aurangabad
Parminder Singh
Freelancer
Guru Nanak College of Education
Gopalpur, Ludhiana
Atul Runthala
School Principal
Shree Swaminarayan Gurukul Intl School
Chevella Road, Moinabad(M). RR Dist, Hyderabad, Telangana
IIP Series is an online, open-access, peer-reviewed, interdisciplinary Journal. IIP Proceedings provides a comprehensive solution for conferences and edited books that cover research topics across various scientific, technical, and medical disciplines. It aims at disseminating high-level research results and developments to researchers and research groups. It mainly focuses on presenting practical solutions for the current problems in Applied Sciences and Applied Social Sciences.
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