e - ISBN : 978-93-5747-387-3
Publisher: Iterative International Publishers (IIP), Selfypage Developers Pvt Ltd.
Volume: 3-2024
AIM & SCOPE
Management is an art of getting things done through and with the people in formally organized groups. It is an art of creating an environment in which people can perform and individuals and can co-operate towards attainment of group goals. Management Study HQ describes Management as a set of principles relating to the functions of planning, directing and controlling, and the application of these principles in harnessing physical, financial, human and informational resources efficiently and effectively to achieve organizational goals. A good management is the backbone of all successful organizations. And to assist business and non-business organizations in their quest for excellence, growth and contribution to the economy and society, Management Book Series covers research knowledge that exists in the world in various management sectors of business through peer review chapters. This book series helps company leaders and key decision-makers to have a clear, impartial, and data-driven perspective of how factors will impact the economy moving forward and to know what they should be doing in response. The content of the book is as follows.
PART 1
Chapter 1
THEORETICAL FRAMEWORK ON EMERGING MARKET INVESTING - MULTI-ASSET GRANULAR AND DYNAMIC PORTFOLIO APPROACH
https://www.doi.org/10.58532/V3BHMA17P1CH1
Chapter 2
FUTURISTIC TRENDS IN FINANCIAL MANAGEMENT
https://www.doi.org/10.58532/V3BHMA17P1CH2
Chapter 3
NEW AGE TREND OF RECRUITING MILLENNIALS FROM UNIVERSITIES
https://www.doi.org/10.58532/V3BHMA17P1CH3
Chapter 4
USE OF CHATGPT IN HIGHER EDUCATION TO ASSIST ADMINISTRATIVE STAFF: A REVIEW
https://www.doi.org/10.58532/V3BHMA17P1CH4
Chapter 5
GIG ECONOMY: THE FUTURE OF WORK
https://www.doi.org/10.58532/V3BHMA17P1CH5
Chapter 6
MANAGING INFORMATION TECHNOLOGY RISKS IN BUSINESS
https://www.doi.org/10.58532/V3BHMA17P1CH6
Chapter 7
LIVING IN THE WORLD OF INTELLIGENT VIRTUAL ASSISTANTS – SKY IS THE LIMIT
https://www.doi.org/10.58532/V3BHMA17P1CH7
PART 2
Chapter 1
SEARCH ENGINE MARKETING: SHAPING THE FUTURE OF DIGITAL MARKETING FOR BUSINESS GROWTH AND CONSUMER ENGAGEMENT
https://www.doi.org/10.58532/V3BHMA17P2CH1
Chapter 2
THE PARADOXICAL IMPACTS OF ELECTRONIC PERFORMANCE MONITORING AND ITS SOLUTIONS
https://www.doi.org/10.58532/V3BHMA17P2CH2
Chapter 3
ESPOUSAL AND ASSESSMENT OF ELECTRONIC PROCUREMENT: A STUDY OF SELECT PHARMACEUTICAL COMPANIES
https://www.doi.org/10.58532/V3BHMA17P2CH3
Chapter 4
TRANSFORMING EDUCATION WITH AI: EMBRACING CHATGPT AND ADDRESSING CHALLENGES FOR THE FUTURE
https://www.doi.org/10.58532/V3BHMA17P2CH4
Chapter 5
POSITIVE ORGANIZATIONAL BEHAVIOUR IN ENHANCING THE EMPLOYEE’S WORK PERFORMANCE
https://www.doi.org/10.58532/V3BHMA17P2CH5
Chapter 6
GENERATIVE AI AND EMERGING BUSINESS USE CASES: A SCENARIO ANALYSIS TO ENVISION THE FUTURE
https://www.doi.org/10.58532/V3BHMA17P2CH6
Chapter 7
DOWNTURN DYNAMICS: ANALYZING CHALLENGES AND OPPORTUNITIES IN THE FACE OF A STOCK MARKET CRASH
https://www.doi.org/10.58532/V3BHMA17P2CH7
Chapter 8
INSURED INSIGHT: DELVING INTO POLICY HOLDER PERCEPTIONS OF HEALTH INSURANCE IN KERALA
https://www.doi.org/10.58532/V3BHMA17P2CH8
Chapter 9
FUTURISTIC TRENDS IN HEALTHCARE MANAGEMENT: INTEGRATING CORPORATE SOCIAL RESPONSIBILITY FOR SUSTAINABLE PATIENT-CENTRIC PRACTICES
https://www.doi.org/10.58532/V3BHMA17P2CH9
Chapter 10
ROLE OF CORPORATE GOVERNANCE IN INDIA: THE ORGANIZATIONAL DIMENSION OVER YEARS AND ITS FUTURE
https://www.doi.org/10.58532/V3BHMA17P2CH10
Chapter 11
RESEARCH SCHOLARS’ PROBLEMS AND PLAUSIBLE SUGGESTIONS BASED ON POSITIVE PSYCHOLOGY
https://www.doi.org/10.58532/V3BHMA17P2CH11
Chapter 12
RISK AND RETURN ANALYSIS OF NSE NIFTY BANK STOCKS
https://www.doi.org/10.58532/V3BHMA17P2CH12
EDITORIAL BOARD MEMBERS
Dr. Goutam Banerjee
Headmaster
Dr. Madhu Bala Kaushik
Assistant Professor
Manipal University Jaipur
Dehmi Kalan, Jaipur, Rajasthan, India.
Dr. Pradip Kumar Mitra
Professor
Mr. Samir Kumar Kar
General Manager
Rastriya Ispat Nigam Limited
Visakapatanam, Andhra Pradesh, India.
Dr. Sudha Subramaniam
Assistant Professor
M.L. Dahanukar College of Commerce
Mumbai, India.
Dr. Duraipandi Mavoothu
Professor
School of Management Studies
Cochin University of Science and Technology
Kochi, Kerala, India.
Dr. Annesha Saha
Associate Professor & HOD [B.Com(H)]
Faculty of Management & Commerce
The ICFAI University
Tripura, India.
Ms. Malavika M
Assistant Professor
Datta Residency Gangastan
Dhulapally, Secundrabad, Telangana, India.
Mr. N Senthilkumar
Assistant Professor
Department of Management Studies
Nandha Engineering College
Erode, Thamil Nadu, India.
IIP Series is an online, open-access, peer-reviewed, interdisciplinary Journal. IIP Proceedings provides a comprehensive solution for conferences and edited books that cover research topics across various scientific, technical, and medical disciplines. It aims at disseminating high-level research results and developments to researchers and research groups. It mainly focuses on presenting practical solutions for the current problems in Applied Sciences and Applied Social Sciences.
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