e - ISBN : 978-93-5747-895-3
Publisher: Iterative International Publishers (IIP), Selfypage Developers Pvt Ltd.
Volume: 3-2024
AIM & SCOPE
Management is an art of getting things done through and with the people in formally organized groups. It is an art of creating an environment in which people can perform and individuals and can co-operate towards attainment of group goals. Management Study HQ describes Management as a set of principles relating to the functions of planning, directing and controlling, and the application of these principles in harnessing physical, financial, human and informational resources efficiently and effectively to achieve organizational goals. A good management is the backbone of all successful organizations. And to assist business and non-business organizations in their quest for excellence, growth and contribution to the economy and society, Management Book Series covers research knowledge that exists in the world in various management sectors of business through peer review chapters. This book series helps company leaders and key decision-makers to have a clear, impartial, and data-driven perspective of how factors will impact the economy moving forward and to know what they should be doing in response. The content of the book is as follows.
Chapter 1
GREEN HUMAN RESOURCE MANAGEMENT PRACTICES FOR SUSTAINABILITY: A COMPREHENSIVE REVIEW
https://www.doi.org/10.58532/V3BHMA24CH1
Chapter 2
THE STUDY ON FUTURISTIC TRENDS OF MANAGEMENT IN INDIA
https://www.doi.org/10.58532/V3BHMA24CH2
Chapter 3
A STUDY ON CHANGE IN EMOTIONAL INTELLIGENCE TOWARDS ENTREPRENEURIAL BEHAVIOUR AMONG UNIVERSITY STUDENTS
https://www.doi.org/10.58532/V3BHMA24CH3
Chapter 4
PROBLEMS FACED BY THE CUSTOMERS IN ONLINE BANKING SERVICES OFFERED BY COMMERCIAL BANKS – A STUDY WITH SPECIAL REFERENCE TO TIRUNELVELI DISTRICT
https://www.doi.org/10.58532/V3BHMA24CH4
Chapter 5
THE UNPREDICTABLE VUCA WORLD: UNRAVELING THE PROFOUND ECONOMIC IMPACT OF SHIFTING BEHAVIORAL ASPECTS
https://www.doi.org/10.58532/V3BHMA24CH5
Chapter 6
CHANGING PERCEPTIONS OF STUDENTS TOWARDS FULL- TIME EDUCATION: A SHIFT IN PRIORITIES
https://www.doi.org/10.58532/V3BHMA24CH6
Chapter 7
RESULTS OF THE HANDLING OF INFORMATION
https://www.doi.org/10.58532/V3BHMA24CH7
Chapter 8
“A STUDY ON ANALYSIS OF EMPLOYEES PERFORMANCE WITH REFERENCE TO THE MADRAS SEVA SADAN”
https://www.doi.org/10.58532/V3BHMA24CH8
Chapter 9
A COMPARATIVE STUDY OF MATERIAL PLANNING PROCESSES
https://www.doi.org/10.58532/V3BHMA24CH9
Chapter 10
"SIGNIFICANCE OF HEALTH INFORMATICS IN PATIENT CARE".
https://www.doi.org/10.58532/V3BHMA24CH10
Chapter 11
A GLIMPSE INTO THE FUTURE OF WEARABLE COMPUTING (AR CONTACT LENS)
https://www.doi.org/10.58532/V3BHMA24CH11
Chapter 12
FACTORS INFLUENCING TOURISM DEVELOPMENT: A COMPREHENSIVE REVIEW
https://www.doi.org/10.58532/V3BHMA24CH12
Chapter 13
“NAVIGATING THE FUTURE: EMBRACING FUTURISTIC TRENDS IN MANAGEMENT"
https://www.doi.org/10.58532/V3BHMA24CH13
Chapter 14
THE FUTURE OF WORK: REDEFINING ORGANISATIONAL CULTURE AND EMPLOYEE ENGAGEMENT THROUGH THE HYBRID WORKFORCE
https://www.doi.org/10.58532/V3BHMA24CH14
Chapter 15
PLIGHT OF WOMEN WORKERS IN UNORGANIZED SECTOR – A CONCEPTUAL STUDY
https://www.doi.org/10.58532/V3BHMA24CH15
Chapter 16
ASSESSMENT OF PRADHAN MANTRI FASAL BIMA YOJANA IN SELECTED STATES
https://www.doi.org/10.58532/V3BHMA24CH16
Chapter 17
“EVALUATING THE FINANCIAL PERFORMANCE OF GAIL (INDIA) LTD, USING BALANCED SCORE CARD”
https://www.doi.org/10.58532/V3BHMA24CH17
Chapter 18
ENTREPRENEURSHIP: NURTURING INNOVATION FOR SUCCESS AND IMPACT
https://www.doi.org/10.58532/V3BHMA24CH18
Chapter 19
7 ‘T’ OF TOURISM: TARGETING MIX OF TOURISM FOR EXURBAN ECONOMIC ENHANCEMENT OF BIHAR
https://www.doi.org/10.58532/V3BHMA24CH19
Chapter 20
THE EFFECT OF CSR INITIATIVES AND ACTIVITIES ON SOCIO-ECONOMIC DEVELOPMENT OF NATIVES OF THE THREE VILLAGES ADOPTED BY THE HI-TECH POWER & STEEL LIMITED- AN EMPIRICAL STUDY
https://www.doi.org/10.58532/V3BHMA24CH20
Chapter 21
FUTURISTIC TRENDS OF AI IN MARKETING: UNVEILING POSSIBILITIES IN THE INDIAN CONTEXT
https://www.doi.org/10.58532/V3BHMA24CH21
Chapter 22
ASSESSING THE KNOWLEDGE, AWARENESS, PERCEPTION AND PRACTICE OF HOME LOAN CUSTOMERS REGARDING HOME LOAN INTEREST RATE
https://www.doi.org/10.58532/V3BHMA24CH22
Chapter 23
A STUDY ON DETERMINANTS OF STUDENT LOYALTY IN HIGHER EDUCATION
https://www.doi.org/10.58532/V3BHMA24CH23
Chapter 24
AI-DRIVEN HRM: UNLOCKING EMPLOYEE EXPERIENCE AND ENGAGEMENT IN THE FUTURE
https://www.doi.org/10.58532/V3BHMA24CH24
Chapter 25
A STUDY OF IMPACT OF EMPLOYEE ENGAGEMENT STRATEGY ON PERFORMANCE OF EMPLOYEES IN MANUFACTURING INDUSTRY
https://www.doi.org/10.58532/V3BHMA24CH25
Chapter 26
EMERGING COMPETENCIES FOR TOURISM MANAGEMENT
https://www.doi.org/10.58532/V3BHMA24CH26
Chapter 27
E-GOVERNANCE APPLICATIONS AND THEIR POSITIVE EFFECTS ON PUBLIC POLICY
https://www.doi.org/10.58532/V3BHMA24CH27
Chapter 28
ENHANCING HOSPITAL INFRASTRUCTURE: A COMPREHENSIVE STRATEGY FOR PLANNING OF SUPPORTIVE SERVICES
https://www.doi.org/10.58532/V3BHMA24CH28
Chapter 29
EXPLOITING BRAND MARKETING FOR BUILDING BRAND REPUTATION, COMPETENCE AND LOYALTY AMONG CONSUMERS: A CONCEPTUAL MODEL
https://www.doi.org/10.58532/V3BHMA24CH29
Chapter 30
THE FUTURE OF TOURISM AND HOSPITALITY INDUSTRY – A WAY FORWARD
https://www.doi.org/10.58532/V3BHMA24CH30
Chapter 31
THE FUTURE LOOKS PROMISING WITH BIPV
https://www.doi.org/10.58532/V3BHMA24CH31
Chapter 32
A FUN WORKPLACE IS A FUN FUTURE! HERE ARE TEN BENEFITS OF WORKPLACE FUN!
https://www.doi.org/10.58532/V3BHMA24CH32
Chapter 33
RURAL WOMEN ENTREPRENEURSHIP: AN EMERGING TREND IN INDIA
https://www.doi.org/10.58532/V3BHMA24CH33
Chapter 34
AN EXAMINATION OF STRESS MANAGEMENT AMONG THE DOCTORS IN JAMMU
https://www.doi.org/10.58532/V3BHMA24CH34
Chapter 35
ASSESSMENT OF FLOOD DISASTER MANAGEMENT AND PUBLIC POLICY IN WAYANAD TOURISM
https://www.doi.org/10.58532/V3BHMA24CH35
Chapter 36
SOCIO-ECONOMIC FACTORS INFLUENCING LIFE SKILL MANAGEMENT OF THE TOP SCORERS
https://www.doi.org/10.58532/V3BHMA24CH36
Chapter 37
FUTURISTIC TRENDS IN MANAGEMENT
https://www.doi.org/10.58532/V3BHMA24CH37
Chapter 38
A STUDY OF CREDIT RISK MANAGEMENT SYSTEMS IN SCHEDULED COMMERCIAL BANKS IN INDIA
https://www.doi.org/10.58532/V3BHMA24CH38
Chapter 39
ANTICIPATING AND ADAPTING: RISK MANAGEMENT AND RESILIENCE IN DYNAMIC ENVIRONMENTS
https://www.doi.org/10.58532/V3BHMA24CH39
Chapter 40
EMERGENCE OF NEW TRENDS IN ADVERTISING AND THEIR IMPACT ON MARKETING STRATEGY OF NEWS PAPER INDUSTRY
https://www.doi.org/10.58532/V3BHMA24CH40
Chapter 41
INVESTMENT OPPORTUNITIES FOR RESIDENT INDIAN INVESTORS IN GLOBALIZED FINANCIAL MARKET – A TREND ANALYSIS
https://www.doi.org/10.58532/V3BHMA24CH41
Chapter 42
AI ROLE IN EMPLOYEE ENGAGEMENT AND PERFORMANCE MANAGEMENT
https://www.doi.org/10.58532/V3BHMA24CH42
Chapter 43
EMPLOYER BRANDING: A FUTURISTIC PERSPECTIVE
https://www.doi.org/10.58532/V3BHMA24CH43
Chapter 44
ENHANCING THE GREEN COSMETICS THROUGH DIGITAL MARKETING
https://www.doi.org/10.58532/V3BHMA24CH44
Chapter 45
"ARTIFICIAL INTELLIGENCE FOR ACHIEVING SUSTAINABLE DEVELOPMENT THROUGH GREEN BANKING PRACTICES"
https://www.doi.org/10.58532/V3BHMA24CH45
Chapter 46
EXPLORING THE DIGITAL TRANSFORMATION OF TRAINING AND SKILL DEVELOPMENT IN IT COMPANIES
https://www.doi.org/10.58532/V3BHMA24CH46
EDITORIAL BOARD MEMBERS
Dr. Marimuthu K. N
Assistant Professor
Department of Management Studies
Manonmaniam Sundaranar University
Abishekapatti, Tirunelveli, India.
Dr. L. Kanagalakshmi
Assistant Professor
Department of Management Studies
University of Madras
Chepauk, Chennai, India.
Dr. Chakravarthy Vallabhapurapu
Faculty
Department of International Business Studies
Acharya Nagarjuna University
Guntur, Andhra Pradesh, India.
Dr. K Rajesh Kumar
Professor
Department of Business Administration
Annamalai University
Tamil Nadu, India.
IIP Series is an online, open-access, peer-reviewed, interdisciplinary Journal. IIP Proceedings provides a comprehensive solution for conferences and edited books that cover research topics across various scientific, technical, and medical disciplines. It aims at disseminating high-level research results and developments to researchers and research groups. It mainly focuses on presenting practical solutions for the current problems in Applied Sciences and Applied Social Sciences.
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