Digital Living: Redefining Culture with Technology for Industries, Education, Society & Entrepreneurship
Buy Nowe - ISBN : 978-93-5747-332-3
Publisher: Iterative International Publishers (IIP), Selfypage Developers Pvt Ltd.
Volume: 1-2024
AIM & SCOPE
Rapid innovations in technology have influenced this decade, and the convergence of cultural and digital living has become a revolutionary force that is changing many aspects of our society. The book "Digital Living: Redefining Culture with Technology for Industries, Education, Society & Entrepreneurship" explores the immense impact of this convergence on entrepreneurship, education, industries, and society. It goes into exhaustive detail about the many facets of these effects. This book seeks to throw light on the complex relationship between technology and culture by thoroughly examining a variety of viewpoints and demonstrating both the advantages and disadvantages of digital life in the globalized world of today. The entire book provides knowledge about how technology is changing, how we as a society perceive culture, from the emergence of digital industries to the rethinking of educational paradigms, from the transformation of social dynamics to the encouragement of entrepreneurial efforts. With contributions from 53 experts spanning various fields, each chapter provides valuable insights into the impact of technology on our shared cultural experience. Topics covered include Digital Living, exploring concepts such as Digital DNA, Digital Consumption, Conversational AI, Digital Metamorphosis, Digital Education, and Digitized Workplace Counselling. The Finance section delves into Green Banking, Sustainable Finance, Investment Decision-Making, the Indian Financial Sector, the Indian Stock Market, Financial Performance, Financial Products, and Risk-Taking Behavior. Marketing discussions focus on Social Media Marketing, Influencer Marketing, Online Shopping, Consumer Behavior, and Sustainable Fashion. Human Resources topics encompass Labor Welfare, Women Empowerment, Turnover Contagion, Spiritual and Emotional Intelligence. Finally, the Entrepreneurship & General Management section delves into Online Learning, Gender Inequality, Technology's Impact, the Indian Economy, Student Social Responsibility, Impact of Well-being, Blockchain Technology, and Intellectual Populism
Chapter 1
CONSUMER BEHAVIOR IN THE DIGITAL ERA: ASSESSING THE ROLE OF SOCIAL MEDIA MARKETING
https://www.doi.org/10.58532/V3BFLT6P1CH401
Chapter 2
EXPLORING THE IMPACT OF ONLINE LEARNING ON STUDENTS AND TEACHERS
https://www.doi.org/10.58532/V3BFLT6P1CH402
Chapter 3
NURTURING DIGITAL DNA IN EDUCATIONAL ORGANIZATIONS
https://www.doi.org/10.58532/V3BFLT6P1CH403
Chapter 4
DIGITAL CONSUMPTION AND MANUFACTURING INSIGHTS WITH REFERENCE TO INDIAN ECONOMY
https://www.doi.org/10.58532/V3BFLT6P1CH404
Chapter 5
CONVERSATIONAL AI: ENHANCING CUSTOMER ENGAGEMENT AND SUPPORT
https://www.doi.org/10.58532/V3BFLT6P1CH405
Chapter 6
DIGITAL METAMORPHOSIS OF WORKPLACE: STRIKING A BALANCE FOR WORK LIFE HARMONY IN IT SECTOR
https://www.doi.org/10.58532/V3BFLT6P1CH406
Chapter 7
GENDER INEQUALITY IN INDIAN POLITICS
https://www.doi.org/10.58532/V3BFLT6P1CH407
Chapter 8
IMPACT OF TECHNOLOGY ON ENTREPRENEURSHIP
https://www.doi.org/10.58532/V3BFLT6P2CH408
Chapter 9
STUDENT SOCIAL RESPONSIBILITY AT ABHAKUNJ: AN EYE OPENER
https://www.doi.org/10.58532/V3BFLT6P2CH409
Chapter 10
TO STUDY THE CONCEPT OF WELLBEING IN RELATION TO HEALTH AND QUALITY OF LIFE
https://www.doi.org/10.58532/V3BFLT6P2CH410
Chapter 11
BLOCKCHAIN TECHNOLOGY ADOPTION IN EDUCATION: USES AND DIFFICULTIES
https://www.doi.org/10.58532/V3BFLT6P2CH411
Chapter 12
INTELLECTUAL POPULISM AND INFORMATION CONTROL: THE PARADOX OF WIKIPEDIA'S OPEN-SOURCE CENSORSHIP0
https://www.doi.org/10.58532/V3BFLT6P2CH412
Chapter 13
GREEN BANKING: STRATEGIES FOR SUSTAINABLE DEVELOPMENT (A CONCEPTUAL STUDY)
https://www.doi.org/10.58532/V3BFLT6P2CH413
Chapter 14
THE ROLE OF GREEN BONDS IN SUSTAINABLE FINANCE (A DESCRIPTIVE STUDY)
https://www.doi.org/10.58532/V3BFLT6P2CH414
Chapter 15
A THEORETICAL STUDY ON THE EFFECT OF BEHAVIOURAL BIASES ON INVESTMENT DECISIONS OF INDIVIDUAL INVESTORS
https://www.doi.org/10.58532/V3BFLT6P2CH415
Chapter 16
A STUDY ON CREATIVE ACCOUNTING PRACTICES IN INDIAN FINANCIAL SECTOR
https://www.doi.org/10.58532/V3BFLT6P2CH416
Chapter 17
ASSESSMENT OF ELLIOTT WAVE THEORY’S APPLICABILITY AND ACCURACY IN PREDICTING TRENDS IN THE INDIAN STOCK MARKET: A STUDY OF NSE NIFTY FIFTY
https://www.doi.org/10.58532/V3BFLT6P2CH417
Chapter 18
A STUDY ON FINANCIAL PERFORMANCE OF COAL INDIA LIMITED (CIL)
https://www.doi.org/10.58532/V3BFLT6P2CH418
Chapter 19
UNDERSTANDING AND AWARENESS OF FINANCIAL PRODUCTS AMONG INDIVIDUALS: A REVIEW-BASED INVESTIGATION
https://www.doi.org/10.58532/V3BFLT6P2CH419
Chapter 20
INFLUENCE OF DIGITAL TRADING PLATFORMS ON THE RISK-TAKING BEHAVIOR OF STOCK INVESTORS
https://www.doi.org/10.58532/V3BFLT6P2CH420
Chapter 21
GEN Z'S PERCEPTION OF INVESTMENT BANKS IN THE ERA OF SOCIAL TECH, GLOBALIZATION AND DIGITAL EDUCATION IN INDORE CITY
https://www.doi.org/10.58532/V3BFLT6P2CH421
Chapter 22
IMPACT OF ARTIFICIAL INTELLIGENCE ON FINANCIAL DECISION-MAKING: A CONCEPTUAL RESEARCH PAPER
https://www.doi.org/10.58532/V3BFLT6P2CH422
Chapter 23
A REVIEW OF COMPARATIVE STUDIES ON LABOUR WELFARE IN MANUFACTURING INDUSTRIES
https://www.doi.org/10.58532/V3BFLT6P2CH423
Chapter 24
THE MICROFINANCE IMPACT ON WOMEN EMPOWERMENT: REVIEW OF LITERATURE
https://www.doi.org/10.58532/V3BFLT6P2CH424
Chapter 25
TURNOVER CONTAGION: EXPLORING THE RIPPLE EFFECTS OF EMPLOYEE DEPARTURES IN ORGANIZATIONS
https://www.doi.org/10.58532/V3BFLT6P2CH425
Chapter 26
EXAMINING SPIRITUAL AND EMOTIONAL INTELLIGENCE'S ROLE IN ORGANIZATIONAL COMMITMENT AMONG MEDICAL PROFESSIONALS IN PUBLIC AND PRIVATE HOSPITALS
https://www.doi.org/10.58532/V3BFLT6P2CH426
Chapter 27
DIGITAL TRANSFORMATION OF TEACHER SUPPORT: EXPLORING THE POTENTIAL OF DIGITIZED WORKPLACE COUNSELING
https://www.doi.org/10.58532/V3BFLT6P2CH427
Chapter 28
THE ROLE OF INFLUENCER MARKETING IN BUILDING BRAND AWARENESS AND CONSUMER TRUST
https://www.doi.org/10.58532/V3BFLT6P2CH428
Chapter 29
SWOT ANALYSIS FRAMEWORK OF ONLINE SHOPPING
https://www.doi.org/10.58532/V3BFLT6P2CH429
Chapter 30
A STUDY ON BUYING BEHAVIOR TOWARDS ECO-FRIENDLY FMCG PRODUCTS BASED ON THE HOWARD SHETH MODEL
https://www.doi.org/10.58532/V3BFLT6P2CH430
Chapter 31
EXPLORE THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING TOWARDS ONLINE PURCHASING
https://www.doi.org/10.58532/V3BFLT6P2CH431
Chapter 32
SOCIAL MEDIA IN PHARMACEUTICAL INDUSTRY
https://www.doi.org/10.58532/V3BFLT6P2CH432
Chapter 33
A STUDY OF CONSUMER AWARENESS AND PERCEPTION OF SUSTAINABLE FASHION WITH SPECIAL REFERENCE TO GEN Z
https://www.doi.org/10.58532/V3BFLT6P2CH433
EDITORIAL BOARD MEMBERS
Dr. Sonal Sisodia
Principal,
Daly College of Business Management (DCBM)
Indore
Dr. Kush Singodiya
Assistant Professor,
Daly College of Business Management (DCBM)
Indore
Mr. Tapas Upadhyay
Assistant Professor,
Daly College of Business Management(DCBM)
Indore
