Entrepreneurship and Innovation: Creating Sustainable Ventures

Entrepreneurship and Innovation: Creating Sustainable Ventures
e - ISBN : 978-93-6252-433-1
Print ISBN :978-93-6252-152-1
Publisher: Iterative International Publishers (IIP), Selfypage Developers Pvt Ltd.
Publication date: 2024

DOI : https://www.doi.org/10.58532/EICS

CHAPTER 1
INTRODUCTION TO ENTREPRENEURSHIP AND INNOVATION

CHAPTER 2
THE ENTREPRENEURIAL MINDSET

CHAPTER 3
OPPORTUNITIES AMONG ENGINEERING GRADUATES

CHAPTER 4
MARKET RESEARCH AND VALIDATION

CHAPTER 5
BUSINESS MODELS AND VALUE PROPOSITION

CHAPTER 6
DEVELOPING A BUSINESS PLAN

CHAPTER 7
FUNDING YOUR VENTURE

CHAPTER 8
BUILDING AND LEADING TEAMS

CHAPTER 9
ECO-FRIENDLY AND SUSTAINABLE PRODUCT DEVELOPMENT

CHAPTER 10
MARKETING AND BRANDING: CREATING EFFECTIVE MARKETING STRATEGIES AND BUILDING A STRONG BRAND

CHAPTER 11
SALES STRATEGIES AND CUSTOMER RELATIONSHIP MANAGEMENT

CHAPTER 12
FINANCIAL MANAGEMENT FOR STARTUPS

CHAPTER 13
LEGAL ISSUES AND INTELLECTUAL PROPERTIES

CHAPTER 14
SCALING YOUR BUSINESS

CHAPTER 15
INNOVATION MANAGEMENT

CHAPTER 16
SOCIAL ENTREPRENEURSHIP: CREATING VENTURES

CHAPTER 17
SUSTAINABLE BUSINESS PRACTICES: INTEGRATING SUSTAINABILITY INTO YOUR BUSINESS MODEL AND OPERATIONS

CHAPTER 18
TECHNOLOGY AND DIGITAL TRANSFORMATION

CHAPTER 19
GLOBAL ENTREPRENEURSHIP

CHAPTER 20
FUTURE TRENDS IN ENTREPRENEURSHIP AND INNOVATION

CONCLUSION

AIM & SCOPE

In today's rapidly evolving global landscape, entrepreneurship and innovation have become the cornerstones of sustainable economic growth and societal progress. The challenges posed by technological disruptions, shifting market dynamics, and increasing emphasis on sustainability require bold, visionary leaders who can create ventures that are not only economically viable but also environmentally and socially responsible.Entrepreneurship and Innovation: Creating Sustainable Ventures is designed to address these critical needs by providing a comprehensive and forward-looking perspective on the entrepreneurial journey. This book is the result of collaborative efforts by seasoned academics, industry experts, and successful practitioners, offering a rich blend of theoretical frameworks and actionable strategies to navigate the complexities of modern-day venture creation and management.Through 20 thoughtfully curated chapters, this book explores the essential facets of entrepreneurship, including ideation, opportunity recognition, business modeling, funding strategies, and innovation management. It also places a strong emphasis on emerging trends such as green technologies, circular economies, and ethical business practices, ensuring that readers are equipped to lead ventures that contribute to a more sustainable and equitable world.Each chapter integrates practical insights, case studies, and future-oriented discussions to bridge the gap between academic concepts and real-world application. Topics such as scaling sustainable startups, leveraging digital technologies, and fostering inclusive leadership are presented with clarity and depth, making this book a valuable resource for students, educators, entrepreneurs, and policymakers alike.We believe that Entrepreneurship and Innovation: Creating Sustainable Ventures will inspire readers to think creatively, act responsibly, and embrace opportunities to make a lasting impact. Whether you are an aspiring entrepreneur, an innovation-driven executive, or a scholar in search of new perspectives, this book offers the tools, knowledge, and inspiration needed to thrive in the ever-changing world of entrepreneurship

Author’s

Dr. Aamir Junaid Ahmad
Serial Entrepreneur and Digital Marketing Expert
Doctorate from BIT
Mesra, Ranchi.