Strategic Business Communication: A Practical Approach

Strategic Business Communication: A Practical Approach
e - ISBN : 978-93-7020-537-6
Print ISBN : 978-93-7020-403-4
Publisher: Iterative International Publishers (IIP), Selfypage Developers Pvt Ltd.
Publication date: 2025

DOI : https://www.doi.org/10.58532/SBCPA

Chapter I
Basics of Communication
1.1 Meaning and Definition of Communication
1.2 Nature of Communication
1.3 Process or Stages of Communication
1.4 Functions of Communication
1.5 Objectives of Communication
1.6 Strategic Approach to Communication
1.7 Principles of Good Communication
1.8 Grapevine Communication
1.9 Corporate Communication
1.10 Sustainable Communication: Meaning and Importance
Self-Assessment

Chapter II
Barriers to Communication
2.1 Introduction
2.2 Barriers of Communication
2.3 Ways to Overcome Barriers of Communication
2.4 Case Study Example
Self-Assessment

Chapter III
Forms of Communication
3.1 Types of Business Communication
3.2 Methods of Business Communication
3.3 Verbal Communication
3.4 Non-verbal Communication
3.5 Intercultural Communication: Significance in Business Communication
Self-Assessment

Chapter IV
Listening
4.1 Introduction
4.2 Role of Listening in Business Communication
4.3 Importance of Listening in Personal, Social, and Professional Life
4.4 Principles for Effective Listening
4.5 The Five Essential Steps of the Listening Process
4.6 Types of Listening
4.7 Barriers to Effective Listening
4.8 Strategic Approach to Listening for Business Communication
Self-Assessment

Chapter V
Business Letters
5.1 Meaning of Writing Skills
5.2 Main Steps of Writing Skill
5.3 Guidelines for Effective Writing
5.4 Precis Writing
5.5 Notice Writing
5.6 Advertisement Writing
5.7 Business Letters
5.8 Inquiry Letter and Replies
5.9 Claim Letter or Complaint Letter
5.10 Cover Letter/Job Application Letter
5.11 Resume Writing
Self-Assessment

Chapter VI
Oral and Employment Communication
6.1 The Role of Business Presentations
6.2 Types of Business Presentations
6.3 Planning and Organizing Business Presentations
6.4 Team Presentations
6.5 Online Presentations
6.6 Job Interview Preparation
6.7 Business Etiquette
Self-Assessment

Chapter VII
General Proficiency
7.1 Group Discussion
7.2 Technology and Communication
7.3 Mass Communication
7.4 E-Business Operation
Self-Assessment

AIM & SCOPE

Effective communication is the cornerstone of success in any business environment. In today's fast-paced and interconnected world, strategic business communication is not just about conveying information but influencing, persuading, and building relationships that drive growth and innovation. Practical Approach to Strategic Business Communication is designed to bridge the gap between theory and real-world application, equipping professionals, entrepreneurs, and students with the essential tools to navigate modern business challenges.
This book offers a holistic and hands-on approach to business communication, integrating case studies, real-life examples, and interactive exercises to enhance learning. This book covers the key aspects necessary for mastering communication in today’s dynamic business landscape, from corporate messaging and negotiation tactics to crisis management and digital communication strategies.
Key highlights of the book include:
• Fundamental Principles of strategic business communication.
• Techniques for Effective Persuasion and Influence in corporate settings.
• Crisis Communication and Reputation Management strategies.
• Digital and Cross-Cultural Communication in a globalized world.
• Practical Insights and Case Studies from leading business professionals.
Whether you are a business leader, manager, entrepreneur, or student, this book provides practical insights and actionable strategies to refine your communication skills and achieve success. With a strong focus on real-world applications, it serves as an indispensable guide for those looking to enhance their professional presence, leadership capabilities, and business impact. I hope this book becomes a valuable resource in your journey toward mastering strategic business communication.
• Let’s communicate, connect, and succeed!

Author’s

Dr. Vidya Jha
Deputy Registrar
Sarala Birla University
Ranchi, Jharkhand.