Interdisciplinary Research on Sustainability of Business

e-ISBN : 978-93-6252-974-9
Publisher : Iterative International Publishers (IIP), Selfypage Developers Pvt Ltd.
Volume : 3-2024

AIM & SCOPE

To the immense gratification, we introduce the book titled, “Interdisciplinary Approach towards Business Sustainability”. of The aim of this book is to inform the people about various aspects Sustainability from different disciplines. Sustainability is our society’s ability to exist and develop without depleting all of the natural resources needed to live in the future. Sustainable development supports this long-term goal with the implementation of systems, frameworks, and support from global, national, and local entities. The concept of sustainability sprouted from the movement that grew out of the notions of social justice, ecological conservation, and globalism toward the end of the 20th century. To truly work towards sustainable development requires continuous and consistent collaboration from global businesses, government entities, non-profit organizations, and grassroots movements. On an individual level, learning about sustainability can make a world of difference. As we face irreversible changes in the Earth’s system, the threat of climate change has become too risky to ignore. The exceedance of environmental thresholds is raising concerns about domino effects in global natural systems and societies. In today’s dynamic business landscape, the pursuit of sustainability can be achieved by Improving energy management efficiency by using alternative power sources and carbon accounting. Deploying infrastructure that reduces greenhouse gas (GHG) emissions, preserves water resources and eliminates waste. Operating dynamic and efficient supply chains to empower a circular economy, encourage reuse, design out waste, promote sustainable consumption and protect natural resources. Enabling sustainable development by assessing risks and improving resiliency while adhering to external regulations and development goals. This book throws light on Basic importance of Sustainability in the present era. Business are surviving in an unpredictable world. Climate change, dwindling natural resources, and ever increasing demands on our energy and food supply are disrupting business operations and supply chains in unexpected ways. It’s more important than ever for private and public organizations to fundamentally rethink the way they function. Transforming into a successful sustainable business requires new levels of resilience and agility, rooted in responsible practices that preserve our planet. Sustainability is a business imperative and should be core to the strategy and operations of every business. The reasons for this are both ethical and financial. This book proves beneficial for Students, Academicians, Managers and Entrepreneurs, to understand the importance of Sustainability and its impact on the survival of businesses in the Contemporary World.

Chapter 1
The Technological Transformation of Work: A Social Sustainability Lens
https://www.doi.org/10.58532/nbennurirch1

Chapter 2
AI Applications for Sustainability
https://www.doi.org/10.58532/nbennurirch2

Chapter 3
Innovative Collaborations and Strategic Partnerships for Sustainable Business Practices
https://www.doi.org/10.58532/nbennurirch3

Chapter 4
Leveraging Business through Public Relations
https://www.doi.org/10.58532/nbennurirch4

Chapter 5
Sustainability in Supply Chain Management: Challenges and Opportunities
https://www.doi.org/10.58532/nbennurirch5

Chapter 6
Factors Affecting the Implementation of Green Human Resource Management Practices
https://www.doi.org/10.58532/nbennurirch6

Chapter 7
Stakeholder Engagement and Activism for Sustainability of Business
https://www.doi.org/10.58532/nbennurirch7

Chapter 8
Green Marketing for Business Sustainability
https://www.doi.org/10.58532/nbennurirch8

Chapter 9
Green Analytical Chemistry
https://www.doi.org/10.58532/nbennurirch9

Chapter 10
Green Human Resource Management (GHRM)
https://www.doi.org/10.58532/nbennurirch10

Chapter 11
Precision Agriculture Using Ai-Based Smart Mobile-Apps
https://www.doi.org/10.58532/nbennurirch11

Chapter 12
The Role of Indian Pharmaceutical Companies in Promoting Health and Sustainability
https://www.doi.org/10.58532/nbennurirch12

Chapter 13
Advancing Sustainability: Green Technology in the Automotive Industry
https://www.doi.org/10.58532/nbennurirch13

Chapter 14
Promoting Sustainable Practices (Encourage Reuse, Recycling and Proper Waste Management)
https://www.doi.org/10.58532/nbennurirch14

Chapter 15
Enhancing Workplace Sustainability: AI-Driven HR Management Solutions
https://www.doi.org/10.58532/nbennurirch15

Chapter 16
Integrating Green Building Strategies in Sustainable Business: An Interdisciplinary Approach
https://www.doi.org/10.58532/nbennurirch16

Chapter 17
Sustainable Branding: Consumer Attitudes and Impact on Purchase Decisions
https://www.doi.org/10.58532/nbennurirch17

Chapter 18
Transforming Business with AI: Pathways to Environmental, Social, and Economic Sustainability
https://www.doi.org/10.58532/nbennurirch18

EDITORIAL BOARD MEMBERS

Dr. D. Mayuri
Assistant Professor and Chairman Board of Studies (BBA)
Department of Commerce and Business Management
Veeranari Chakali Ilamma Women’s University
(Formerly University College for Women
Koti, Hyderabad, Telangana, India.

Dr. S. Saileja
Assistant Professorand Chairman Board of Studies (MBA)
Department of Commerce and Business Management
Veeranari Chakali Ilamma Women’s University
(Formerly University College for Women),
Koti, Hyderabad, Telangana, India.