Social Media Marketing

e-ISBN : 978-1-68576-551-4
Publisher : Iterative International Publishers (IIP), Selfypage Developers Pvt Ltd.
Volume : 4-2025

AIM & SCOPE

In the digital age, social media has transformed the way businesses communicate with their audience, revolutionizing the world of marketing. As platforms like Facebook, Instagram, Twitter (X), LinkedIn, and TikTok continue to dominate the online landscape, businesses are presented with unique opportunities to engage with their customers in more personalized, impactful ways. This book, Social Media Marketing, was born out of a shared vision to empower marketers, entrepreneurs, and business owners with the tools and insights needed to succeed in the ever-evolving world of social media. The journey of crafting this book began with the realization that while social media offers immense potential for marketing, many organizations struggle to harness its full capabilities. From understanding the complexities of each platform to creating compelling content, running effective ad campaigns, and measuring success, the landscape of social media marketing can be overwhelming. Our aim with this book is to break down these complexities into practical, actionable strategies that anyone, regardless of their marketing expertise, can implement. The chapters within this book are carefully designed to guide readers through the core concepts and advanced tactics of social media marketing. Each section combines theory with real-world applications, ensuring that readers can understand the "why" behind each strategy while also being equipped to take immediate action. We cover everything from setting clear marketing goals, identifying target audiences, and choosing the right platforms to creating engaging content, leveraging analytics, and running paid advertising campaigns. Our collective experience as marketers, educators, and practitioners has provided the foundation for the content in this book. We have distilled knowledge from years of hands-on work in the field, drawing from both successes and challenges faced along the way. This book is meant not just for academics and professionals, but for anyone interested in understanding the pivotal role social media plays in modern marketing. Ultimately, our goal is to empower readers to take control of their social media presence and leverage it for business growth. Whether you're a startup founder looking to build brand awareness or a seasoned marketer seeking to enhance your social media strategy, this book offers valuable insights to help you succeed in the digital age. We hope that this book becomes a trusted resource in your marketing journey, and that the knowledge shared within it serves to inspire and propel your success in the dynamic world of social media marketing

Chapter 1
BENEFITS AND BARRIERS OF SOCIAL MEDIA MARKETING (SMM)
https://www.doi.org/10.58532/nbennursmch1

Chapter 2
IMPACT OF SOCIAL MEDIA ON CUSTOMER ENGAGEMENT
https://www.doi.org/10.58532/nbennursmch2

Chapter 3
FACEBOOK MARKETING
https://www.doi.org/10.58532/nbennursmch3

Chapter 4
INSTAGRAM MARKETING
https://www.doi.org/10.58532/nbennursmch4

Chapter 5
SOCIAL MEDIA AND CUSTOMER EXPERIENCE
https://www.doi.org/10.58532/nbennursmch5

Chapter 6
SOCIAL MEDIA MARKETING STRATEGIES
https://www.doi.org/10.58532/nbennursmch6

Chapter 7
SOCIAL MEDIA PLATFORMS FOR MARKETERS
https://www.doi.org/10.58532/nbennursmch7

EDITORIAL BOARD MEMBERS

Seidu Alhassan
Department of Marketing
Tamale Technical University.

Ahmed Sakara
Department of Marketing
Tamale Technical University.

Mohammed Abdul-Basit Fuseini
Department of Marketing
Tamale Technical University.

Esther Asiedu
Department of Management Studies
Ghana Communication Technology University
Tesano-Accra.

Mohammed Majeed
Department of Marketing
Tamale Technical University.