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Publication Type: Edited Book

ROLE OF SOFT SKILLS IN CONSUMER BUYING INTENTIONS TOWARDS PERSONAL HEALTH CARE PRODUCTS IN SMART CITIES POST COVID ERA

Book Name: Futuristic Trends in Management Volume 3 Book 15
Authors: Dr. Dhananjay Fulchand Munde, Dr. Latika Ajbani Gaikwad, Dr. Ravi Ahuja
Keywords: Consumer buying intentions, personal health care products, soft skills, smart cities.
Area/Stream: Management / General Management / Others
Published in: IIP Series
Volume: 3, Month:May,Year:2024
Page No.: 29-38
e-ISBN: 978-93-5747-817-5
DOI/Link: https://www.doi.org/10.58532/V3BHMA15P3CH2

Abstract:

The personal health care sector is rapidly progressing over the two years post covid era in the world. Stakeholders of health care sector i.e. Doctors, Customers, Patients, Governments, Hospitals, and all Supply chain are devoting more determinations and resources to deliver a continuous involvement through numerous networks. These changes led to major fluctuations in customer behaviour. Post covid era Consumer buying activities and way of selecting the products are facing diverse changes and improvements. Personal health care sector is enabling for constant progress. Consumer behaviour started for using the soft skills in most of their needs and wants. The appearance of consumer behaviour patterns is due to Covid-19 is leading to the emergence of on the base of soft skill sets. This study is of an exploratory and constructive nature. It is concerned with deepening the knowledge about the role of soft skills in consumer buying intentions carried by Covid-19 era on the personal health care sector in smart cities. The aim of the study is to study the consumer buying intentions and soft skills in the perspectives of health care products, to know role of soft skills in consumer buying intentions towards personal health care products in smart cities and to understand the recent trends in consumer buying intentions towards personal health care products in smart cities. This Study help to understand role of Soft skills in consumers buying intentions in 21st century becomes essential for the good health. This study also focuses to develop inclusive soft skill oriented behaviour of consumer at the time of consuming health care products.

Cite this: Dr. Dhananjay Fulchand Munde, Dr. Latika Ajbani Gaikwad, Dr. Ravi Ahuja ,"ROLE OF SOFT SKILLS IN CONSUMER BUYING INTENTIONS TOWARDS PERSONAL HEALTH CARE PRODUCTS IN SMART CITIES POST COVID ERA ", Futuristic Trends in Management Volume 3 Book 15,IIP Series, Volume 3, May, 2024, Page no.29-38, e-ISBN: 978-93-5747-817-5, DOI/Link: https://www.doi.org/10.58532/V3BHMA15P3CH2

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ROLE OF SOFT SKILLS IN CONSUMER BUYING INTENTIONS TOWARDS PERSONAL HEALTH CARE PRODUCTS IN SMART CITIES POST COVID ERA

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